Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

As we approach the end of summer, business owners like you and me must focus on the future and plan accordingly. Here are planning tips to simplify your marketing and boost your social media brand for the fall and winter holidays.

Maintaining an organized digital workspace simplifies not only your

It's now August. Just like you prepare for fall yard and garden work, you should make time to organize and simplify your workspace, your workflow, and your business goals. Let me show you how to organize and simplify so you can save time later.

Standing out on social media and creating a solid brand identity can be challenging. Fear not, your marketing momma is here with tips to enhance your social media presence and grow your brand.

Considering the importance of growth and economic development in our communities, we need to stay committed, push boundaries, and thrive beyond limits. These three secrets have guided me throughout my 30-plus-year journey.

Having strong relationships with your customers and suppliers helps build trust and loyalty, which in turn create sales, improve customer service, and more. This is what I do to create strong relationships.

Use the summer season to CREATE campaigns that will help your business stand out from the competition and reach new customers, while everyone relaxes and enjoys the sunshine.

When building your business, as marketing and communication are key components to success, creating a marketing and communication plan IS vital. Here’s a step-by-step approach to creating a strategic marketing and communication plan.

If you’re in charge of setting up meetings as a business owner, you need to ask yourself… IS THE MEETING WORTH IT? In other words, will the meeting generate meaningful results and be an effective use of your time and everyone else’s? Ask yourself, what can you do make sure the meeting’s worth it?

With renewable energy accelerating faster than ever, the clean energy industry is expected to generate tens of thousands of jobs over the next decade. However, despite the broad range of businesses and suppliers connected to it, disadvantaged and minority owned businesses and workers have been left in the cold to date. How can the clean energy industry prioritize DEI?