Make The Shift

EPISODE 28

Today's episode is from an "Ask me Anything" session in my free Facebook group, Shift with Success, I receive so many wonderful questions from my community around how to get your online course out into the world, growing your revenue stream, and expanding your existing business.

Some of the questions I'm answering today are, how do I identify gaps in my business model? How do I best market my offer both during and after a launch? How do I offer free content with videos without giving too much? These are common curiosities among both new and established online business owners.

>>Join my Facebook group, Shift With Success

>>Register for my masterclass on going from a maxed-out business owner to a profitable online educator!

>>For full show notes, head to destineeberman.com/podcast

As business owners, we know that so much of what we do is trial and error. We are constantly adjusting and improving our offers, messaging, and client experience. Making mistakes is part of the process, but if you could learn which mistakes to avoid, wouldn’t you want to?

Today I’m sharing the top business-impacting mistakes that course creators make when it comes to designing and building their offer. This information will save you a lot of time, energy, and wasted resources. Ultimately, knowing what to look out for will help to avoid burn out so you can continue to wake up every day and be excited about your business. 

>>Download your FREE Launch Plan 

>>Register for my masterclass on going from a maxed-out business owner to a profitable online educator!

>>For full show notes, head to destineeberman.com/podcast

Advertising is an interesting beast. Sometimes we start it too early, and sometimes we have no other option but to tap into it right away. Nevertheless, advertising will be necessary at some point. Determining when and how depends on the nature of your unique business. 

You quite literally have the world at your fingertips when you make the shift into an online business. However, because the point of contact is not as in depth, a digital business requires multiple touch points. This is why if you don’t have an existing business, you will want to leverage advertising right away. The good news is that it can work very quickly. Today we will dive into advertising, specifically what it means to leverage an advertising channel to scale your course launches.

>>Download your FREE Launch Plan 

>>Register for my masterclass on going from a maxed-out business owner to a profitable online educator!

>>For full show notes, head to destineeberman.com/podcast

EPISODE 25

This episode is all about identifying the hidden opportunities inside your existing business. Yes, even if you’ve never taught online before! Who are your customers and clients that you can be monetizing with a course? How can you take what’s working inside your business and convert that into a powerful and profitable online course?

I’ll show you where to look in your current business to help guide you towards planning your next digital offer. Chances are, if you are an existing professional, you have a larger client base to launch to than you realize!

>>Download your FREE Launch Plan 

>>Register for my masterclass on going from a maxed-out business owner to a profitable online educator!

>>For full show notes, head to destineeberman.com/podcast

EPISODE 24

Mindset is some of the most important work you can do as an entrepreneur. Throughout every stage of business that we go through, new blocks and fears show up for us. We worry about putting out ads, have doubts about showing our face, and compare ourselves to others in our field.

Continuing to do the inner work will help you to stay focused, keep going, and expand in your digital business and in life. Consider this episode an invitation for you to take a look at how you're feeling in the current stage you're in! As you listen, think about how your entrepreneurial journey has been a growth path for you.

>>Register for my FREE masterclass to go from a maxed-out business owner to profitable online educator HERE

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 23

At the end of the day, you cannot scale without advertising. This is true for even the most established business owners.  Advertising gets new people in front of us, which leads to us being able to form a deeper relationship with them. It takes some time and money, but it does work!

If you do have the luxury of having an organic audience, you can test your launch to the people you know you first! This can help you tighten up your messaging moving forward. Whether you have an audience or not, we all have to be willing to do things that don’t seem scalable in order to scale. This includes things such as working through messaging and engaging in one on one direct messages. These small steps make a big impact over time.

>>Register for my FREE masterclass to go from a maxed-out business owner to profitable online educator HERE

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 22

I hear from clients and members of our community all the time that they are not ready to launch. When we dig deep, it always comes down to fear. Sometimes it's fear that you don't have the right offer. Other times it's the concern that no one will join your digital course.

Fear can be paralyzing and it keeps us from making our next move. I encourage you to commit to taking your next action step, even if it seems insignificant. This can be as small as making a decision on which email platform you'll use or writing down your desired launch date. Progress is more important than perfection!

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success. 

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 21

While today’s topic is not the sexiest or most exciting, it is such an important piece towards making the shift from offline to online, and that is systems. This is something that holds a lot of people back from getting started, and I get it. Tech can be intimidating! 

Today I’m sharing my top recommendations in terms of tools for your digital business. This episode will give you ideas on what to use for email, webinars, landing pages, integrations, payment, and even team communication. 

There is one big thing that I want you to remember. There are countless platform and tech options out there. Choose one and commit to it. Do not let these decisions hold you back from working towards your first or next digital course launch.

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success. 

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 20

Do you have multiple offers available to customers at various price points? If not, you should! Today we are looking at what it means to build out your offer stack with upsells and downsells. I’ll give you an overview of each of these offers and why offering both helps you to meet your audience where they are.

I also offer guidance on how to approach pricing your course. Hint: it has nothing to do with how many hours of content you have! We will also cover some simple best sales practices that will boost your personal connection with current and potential customers.

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success. 

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 19

I have worked with digital course creators with email lists of zero and email lists of 50,000. I see the exact same mistake time and time again with both types of business owners. They aren't showing up enough for their audience. As you go through the pre-launch phase, it is absolutely crucial to get in front of your people through video, blogging, and email marketing. This interaction provides value and builds connection with new and existing members of your audience.

Tune in to hear all the juicy details regarding my favorite and most effective ways to nurture your audience. These tips will help your ideal customers get to know you in the quickest way possible. At the end of the day, people need to be primed and warmed up before they will trust and buy from you. There's one format in particular that builds the trust factor faster than any other...video.  Don't worry, with a bit of practice we can all get to a place where we're able to show our face on video! 

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success. 

>>For full show notes and more resources, head to destineeberman.com/podcast.