Make The Shift

EPISODE 18

If you are building your business from the ground up, you will likely need advertising campaigns to bring people into your email list. These ads need to lead to something that will immediately catch the attention of your potential customers. Offering the right kind of content is key and a great way to encourage customers to engage with you.

The method I have developed combines a passive lead builder with an active lead builder. Both of these lead builders highlight a specific struggle and present a micro-solution to that problem. Overall, they teach to a topic that corresponded to your upcoming course or program. In this episode, you will hear my tips on implementing these strategies. You’ll also hear me coach an early online business owner through her questions of how to narrow down her audience and topics for a possible lead builder.

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success. 

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 17

What is the true definition of a digital launch? Essentially, a launch is a campaign designed to bring attention to what you’re doing. You want to focus your customer’s energy and attention on you in order to get them to eventually buy. There is a process you should follow for every single launch, no matter if you are bringing in 5 people, 100 people, or 50,000 people.

If you are planning your first launch, or are a more established digital course creator, I’m sharing my favorite tips that I have seen successful business owners use time and time again. We will look at important factors such as how to best structure your content, how long your launch window should be, and even pricing for your core offer.

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success. 

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 16

Is your digital course offer the perfect match for your audience? How is your offer meeting a need vs. a “nice to have”? What kind of transformation are you providing for your customers? These are all important questions to ask yourself as you prepare for your next (or first) launch.

Today is part two of a series from a live training I recently held. We’ll be exploring how to get clear on what your offer looks like. We will also take a close look at your niche and why you must get super specific on who your audience is. I believe that your niche is a combination of both what you want to be known for and the audience who you want to be serving. One cannot exist without the other, which is why taking the time to develop your clarity around these topics is so powerful.

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, The Skinny Launch Lab.

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 15

It’s very common to sometimes feel like you’re behind when it comes to beginning or scaling your online business. There are so many questions like, do I need a website? How can I build my list? Do I need to price my online offer lower than in-person offer Here’s what I want you to know. We can’t grow unless we start where we are today. It’s all about getting on path and taking responsibility for your unique journey.

Today I’m walking you through the launch process that has taken my clients from zero to six and seven-figures. This process has customized approaches depending on whether you’re in the early stage or the expansion stage.

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, The Skinny Launch Lab.

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 14

Do you ever feel that you just don’t have the time to launch? Perhaps the thought of taking on this project is extremely overwhelming when you add it to your already overflowing to-do list. As a result, you continue to push it off again and again.

I want to let you in on a secret. The time investment you put in today will pay off big time in the long run. Yes, it requires a lot of heavy lifting up front, but there are shifts you can make in your day to day to make it manageable.

Today we’re taking a close look at how to leverage your time in a way that works for you. You’ll see how you can carve out time for your launch without burning yourself out. In fact, you can begin with as little as three hours per week!

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, The Skinny Launch Lab.

>>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 13

How do I get people to buy from me?

I get this question from my students all the time. The answer has everything to do with building a relationship with your audience. As you enter the world of digital marketing, you begin to tap into the vastness of the internet. As a result, you have the ability to reach people beyond your referral network and local community.

There is endless potential for how many people you can reach online, but it does take intentional action to get new people to know, like, and trust you enough to buy from you. You need to be able to stand out from the competition, grab the attention of potential customers, and consistently nurture that relationship. But how do you warm up an audience who doesn’t even know you? This episode will break this process down for you.

>>Head here to sign up for my FREE training on shifting from an offline business owner to profitable digital course creator.

>>For full show notes, head to destineeberman.com/podcast. 

EPISODE 12

If you’re an offline business owner with an offer that you know your audience needs, it’s time to take action. For many offline and online business owners, launching appears to be an overly-complicated process. It’s often what holds people back from getting started in the first place.

Allow me to introduce you to my skinny launch method. This simple method gives you the minimum requirements needed to get your program out there and make a difference in your client’s lives. My 4-step skinny launch method is lean, repeatable, and customizable.

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, The Skinny Launch Lab.

>>For full show notes, head to destineeberman.com/podcast. 

EPISODE 11

Imagine if you were able to finally figure out how to convert what you do and love into what you teach online. That sounds pretty amazing, right? Many would say life-changing. Creating a digital business around your passions is absolutely possible with today’s tools and technology. 

Making this a reality won’t always be easy, but it can be simple with some education and mindset shifts. Today we’re diving into the challenges that online course creators face and how to overcome them.

>>Check out my FREE masterclass: 7-Figure Course Launch Secrets.

>>For full show notes, head to destineeberman.com/podcast. 

EPISODE 10

There is one marketing tool that is absolutely essential regardless of which stage you are at in your business. This tool is one that has been around for ages and while it may not sound like the most interesting strategy, I guarantee it is the most powerful if used the correct way.

I’m talking about your email list.

This episode is all about understanding the why behind an email list and my approach to building one. My clients who have used this approach have been able to grow their businesses from zero to six and even seven-figure businesses.

>>If you want to learn more about growing your email list, download my FREE profitable course launch plan here!

>>For full show notes, head to destineeberman.com/podcast. 

EPISODE 9

What is your money story? If you haven’t thought about this already, it will likely come up as you build your digital business. Your mindset around money has a direct impact on both the pricing of your course and your business revenue growth. 

Money is a hot topic and it can bring up feelings of self-doubt and fear. Taking financial risks can be scary, but money and pricing does not have to be complicated. Today we’re looking at how we can examine our hidden money stories so that we can get out of our own way and own our ambition.

>>Watch my FREE training on the 5 myths that may be holding you back.

>>For full show notes, head to destineeberman.com/podcast.