Make Your Business Work for You

Getting a new business off the ground is a big task, as is adjusting to having a brand new baby at home. In today's episode, 3 entrepreneurs share their perspectives and guidance on getting a new business off the ground while adjusting to being a new parent.

In this episode you will hear from:

-Kimone Napier (she/her) who built her recruiting business while on maternity leave.

-Michelle Ward (she/her) who guides entreprenewbies on launching and growing their dream businesses and who also experienced running a business with a baby at home.

-Kirsty Fanton (she/her) who grew her copywriting and launch strategy business with a new baby at home and is expecting her second as we speak!

Connect w/ Kimone:
Website: https://hirebreakthrough.com
Podcast: https://hirebreakthrough.com/podcast/

Connect w/ Michelle:
Website: https://ohhellobusiness.com

Connect w/ Kirsty:
Website: https://www.kirstyfanton.com

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You've probably heard about repurposing content as a strategy to make your marketing more effective (in fact, we talked about it with Angie Jordan in this episode). But if you've tried repurposing content yourself, maybe you're wondering:

• How do I choose which content to repurpose?
• Why is repurposing my content not moving the needle?
• Is my content really going to be impactful for my audience if I'm just repeating myself?
• How do I repurpose content without it getting boring for my audience?

In today's episode, we are joined by Tristan Katz (they/he). Tristan is an educator, consultant, facilitator, and writer who works at the intersection of marketing, equity, and inclusion as well as creating inclusive, equitable, and safer spaces for trans people.

In this episode, Tristan shares how they have leveraged content repurposing to create a meaningful contribution to their field, have an impact, and effectively market their work without constantly being on the content creation hamster wheel.

Here is a look at what you will hear in this episode:

05:52 - How to grow your business by shifting focus away from other people's ideas and toward your own

08:20 - Tristan Katz's solution for sustainable social media marketing

10:02 - Why simply repurposing content isn't enough + how to be create a strategic content repurposing strategy

14:05 - Determining what content "works" for you and your audience when deciding what to repurpose and how

25:02 - Rethinking content pillars through an impact lens

30:05 - How to make social media marketing easier by focusing on impact and authenticity

46:20 - Why you should not making buying or strategy decisions based on your perception of what works for others

50:05 - How to create an offer suite that makes your work more accessible to your audience

Links to resources we reference in this episode

Podcast episode: How to ditch traditional marketing in favor of relationship building

Connect with Tristan

Website
Instagram
Patreon

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In this episode, we will be answering a listener question about how to maintain SEO when changing the name of a business and creating a whole new website.

I am joined by my go-to SEO source, Meg Casebolt.

You can connect with Meg at https://loveatfirstsearch.com/

To read the blog post on this topic referenced in this episode

Submit your questions for a future episode by joining us at http://www.joinfruition.com

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Katherine Sleadd (she/her) is a trauma informed coach and the author of the book How to Be a Bad Friend . She has developed a deep body of work around friendship breakups, community loss, and family of origin. 

In this episode, I asked Kat to join me in a conversation about:

• Why clients, or potential clients, may ghost. Especially when it seems like things are going so well.
• Why being in the field of offering change or transformation requires us to deal with the 'push and pull' of deeply desiring change while also craving familiarity
• Why we resort to putting people in categories (good/bad, right/wrong, toxic, etc) as a way to protect ourselves
• The importance of conflict in developing our sense of self, and the ways we have been actively conditioned to not engage in it

This episode is for business owners who offer transformation, who have wondered why seemingly perfect fit clients have suddenly dropped off, and who have struggled to make their needs known or fear being "difficult".

You can find Kat's work at www.katherinesleadd.com
Follow her on Instagram @katesleadd
And purchase her book here

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When you find yourself thinking that everyone has it figured out except for you, that people are going to find out that you are not qualified, or that you are incapable of repeating results, there are a few things we can glean from this information - and it is not that you are unqualified.

This is the voice of the imposter complex (commonly referred to as imposter syndrome), and in this episode, Tanya Geisler fills us in on:

• Why these beliefs may actually be an indicator that you have strong values of integrity and excellence
• How the imposter complex functions as a mechanism to keep you out of action, doubting your capacity, and alone and isolated
• Why you should not aim to eliminate the imposter complex, but should instead aim to work with it
• How to reframe your understanding of the imposter complex as an indicator of important values rather than a failure on your part
• The difference between imposter complex and psychological harm caused by systemic bias and oppression

Resources from this episode

Connect with Tanya Geisler: www.tanyageisler.com
Stop Telling Women They Have Imposter Syndrome

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In this Q+A, we are joined by podcast launch and growth expert Angie Jordan. Here are the questions we will dive into in this conversation:

1. Is there anything you should consider when naming your podcast?
2. How do you decide which topics to cover in your podcast and keep yourself organized so you make sure to cover all of your bases?
3. What are the best practices for podcast growth after the show is launched?

Resources from this episode
Connect with Angie
Podcast That Pays on Apple Podcasts
Podcast That Pays on Spotify

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Welcome to Make Your Business Work for You! In this first episode, join your host Brooke Monaghan for a candid conversation with her business friend Audrey Holst. They'll discuss the origin of the show, how they are currently thinking about content creation, and why it is time to create space for more nuance and complexity in the business development space.

Resources from this episode
Connect with Audrey

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Welcome to Make Your Business Work for You. Join us every Tuesday starting September 17.

Join us in Fruition Growth Network

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