MAKE YOUR MARKeting

Do you have a Signature Talk that helps to position you as an expert and thought leader in your field? Today I'm chatting with Carol Cox of Speaking Your Brand® all about the key elements of a good speech and presentation. She runs us through how you can find the golden nuggets that can lead to a big idea and a wonderful Signature Talk.

I know with Covid and all we haven't been meeting in person as much, but Carol reminds of us of the multiple places you can utilize your presentation to engage more listeners, followers, and customers. With her extensive background in entrepreneurship, marketing, politics, higher education, history, and literature, Carol has developed a unique and proven process and framework.

With this framework, and her coaching, you can turn your presentations into so much more than a slide deck, making it a reflection of what you do, who you help, and why it matters. This also provides clarity for your listeners and gives you energy and confidence in your message. Even you introverts out there! This is another great conversation.~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Are you better than your competition? Highly likely... And, if you are better than the competition, prospects must find you. My guest today, Mike Michalowicz feels it would be a disservice if they hire a competitor because they never knew you existed.

Mike realized that you need to market differently to stand out and get noticed. His new book, Get Different, details how you can do this for your business. It's chock-full of great strategies and techniques that are proven to attract your ideal prospects and quality leads. Listen to this episode, then read this book to set yourself apart from the competition and grow your business! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Small businesses have their hands full, and when they grow, they find they need new employees to help carry the load. However, many businesses don't have a dedicated HR professional and often take on these tasks themselves. For a number of reasons, being able to effectively manage an employee lifecycle is critical to the continued success of the business and their brand.

Today I'm chatting with Jennifer McKibbin Harris whose consulting business, Look Within HR, assists businesses win when it comes to the Human resources game. With decades of experience, she is able to recommend strategies and channels to tap into that will help elevate the overall productivity, and success, of an organization. If you're interested in a more efficient and high functioning workforce, listen to this episode. And then book a complimentary consultation with Jennifer, you'll be glad you did! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Business and leadership coaching services provide you with a safe, compassionate, confidential environment in which you can discuss business and relationship challenges, practice leadership skills and behavior, and develop strategies and action plans to accomplish your goals. So many leaders feel spread thin and stuck. Yet they are capable of greatness if they just had the right advice, guidance, and support at the right time.

Today I'm chatting with Jen Hope, a Seattle-based business, leadership, and executive coach who helps her clients maximize their potential as a high-performer. I can vouch through personal experience that coaching can be a complete game-changer when it comes to improving performance and growing a successful business. If you're stuck, overwhelmed, or unfocused you should check out this conversation, I just love how Jen supports business leaders! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Are you trying to get more donors and more attendees to come to your nonprofit fundraising events? Today, I have the privilege of talking with Gazala Uradnick of GFS Events, she's a client of mine, and we've worked together with other nonprofits. She started working with nonprofits in 2012 when she created GFS Events, because she was on a nonprofit board and volunteered. And she could see that they needed help in fundraising and strategic event planning.

So I wanted to talk to her about her success because she has grown. She has some amazing tips and strategies to help nonprofits rake in more donations with their fundraising efforts and events. We also talked about pivoting to doing virtual online events and also some great tips on how to leverage online, virtual platforms for nonprofits. If you are out there listening and are involved with a nonprofit, this is the episode for you! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Can you tell your story with animation? In this episode of Make Your Marketing. I interviewed Karl Pontau, who is the owner of Squash and Stretch Productions, an animation studio outside of San Francisco. And this is such a great episode here. So many golden nuggets of why you should consider animation-style explainer videos to tell your story for your business.

There are different ways to create emotion and to save time through explainer videos, you distill your idea into these "shorts" and it goes much farther than just the cheap explainer videos that we're used to seeing in the market. You're going to want to take your notes, and maybe even listen a couple of times, Karl has some great takeaways.

He and his team, create custom animations to explain very complex concepts. We're going to talk about some of the things that he's helped businesses explain and how crafts a story formula that works for these videos. I even get vulnerable and let Karl review my website using his five-point assessment, and it's quite revealing. You can get the same powerful review for free. The link is in the notes and mentioned in the episode.

And he has quite an origin story explaining why he got into animation. So I hope you give it a listen, this is a good one! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Neen James believes that when we pay attention to what matters most, we make more money, get more done, and develop stronger relationships. I agree. It's a busy world out there and focused attention with your priorities in mind will help you be more efficient and more productive.

We all know this, but it is easy to get distracted, become overwhelmed, and try to "multitask" to get more done. Our unrealistic expectations often lead to frustration. After seeing Neen speak, I knew I had to bring her onto the show! She's a real "Energizer Bunny" and her techniques and strategies for maintaining priorities can be life changing. And there's a reason she's been named one of the top speakers on leadership by Global Guru multiple times.

It's not about doing everything, it's about doing the things that matter most. This episode is chock-full of goodies, get ready to take some notes! If you are looking to regain control of your overwhelming and over-committed life, listen to this episode and hop on the Neen Train! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

What is direct response copy? And why is it an investment you must make in your business? Copy is every single word you use to promote, sell, and deliver your product or service in your business. And because you can't promote and sell your offerings without communicating what they are and how they help people, your sales copy has one of the most important jobs in your company.

Today I'm talking with one of the best copywriters in the industry, Mara Glazer. Do you know you need amazing copy but just don't have the time to sit down and get the words on paper? Or maybe you ace it when it comes to content but can't seem to make your sales copy come to life. When you sit down to start writing your sales copy, do you find yourself at a loss for words? Listen to this episode, and you'll discover some tips and tricks to get you unstuck.

Have the right words on your website and within your brand message is critical to your success. If you confuse prospects, they won't continue down your sales path or funnel. To create an engaged and interested audience, you will need the conversion copy that works, and that's what Mara does best. She's been called the "World's Best Female Copywriter" for good reason. Check out our conversation, and you'll b sure to come away with some golden nuggets, I know I did! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Every business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts, which allow them to leverage their new show and start conversations with their highest value referral partners, clients, and strategic partners.

Dr. Weisz has been in the podcasting game since 2008 and has honed his process to a "T." You can take the conversations you are already having, or build new connections, and create amazing content. Their goal at Rise25 is to make sure their clients get ROI from their podcast by forming valuable relationships and being a leader in their space.

I'm so glad I started this podcast, and after picking up some more great tips from Jeremy, I'm convinced it was the right thing to do. He feels it is THE best way to generate leads and grow a business. And after you listen to this episode of Make Your Marketing and our conversation, you will probably feel the same! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the answers they are looking for can attract ideal prospects to your company―but only if your content strategy puts your answers where they can find them.

Today I have the author of one of my marketing go-to guide, Marcus Sheridan on the show. And that guide, the book "They Ask, You Answer", details proven strategies for transforming your sales and marketing plan into a powerhouse for your company. I call it my "secret jet fuel" because it's like throwing gas on fire, explosive!

Listen in today as we go over some detailed examples and tactics you could easily begin to employ tomorrow, bringing results and more sales. And then get the book. I've read it at least four times and I gain valuable insight and ideas every time.

This is a killer interview and will definitely help you Make Your Mark(eting)! ~ Pia

Get all links, resources and show notes at https://makeyourmarketingpodcast.com