What happens when a decades-old outdoor apparel brand changes ownership and has to make a comeback? Bonie Shupe, Refounder at Ibex, knows the answer to this question all too well. As an endurance athlete and textile and technical designer who was a long-time fan of Ibex, Bonie was tasked with reviving the brand. In this episode of Juicy Bits, we sat down with Bonie to find out exactly what it takes to both win back and build a community for a business dedicated to sustainability and innovation and what she does to keep at it day after day.

Making A Comeback

We created Juicy Bits because we wanted to continue the conversations that we start out on the trail and on the chair lift. Hosted by our CEO Jen Gurecki and Ambassador Jillian Raymond, they talk candidly about everything from dude soup, to sex, to politics, to equity in the outdoors. We occasionally (read: frequently) drop F-bombs, interview some of the most interesting people in the outdoors and beyond, and say things that many of us think but don’t feel comfortable saying out loud. If you are easily offended or looking for something that is G Rated, this is not the podcast for you. But if you love truth-telling and irreverence, get ready to laugh, cry, and maybe pee your pants a little bit.

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

What happens when you meet the younger version of yourself? You invite her on your podcast, obvs. In this episode of Juicy Bits, Jen sits down with Christine Reed, an author, publisher, van lifer, and thru-hiker who has lived her life passionately and unconventionally. They chatted about everything from her new book, a collection of short stories about the experience of being a female body on trail, to what it means to be the type of independent woman who doesn't even fit into that box society created for us. You're going to love this episode!  Here's where you can connect with Christine:Follow her on Instagram @ruggedoutdoorswoman and get the latest updates on her book tour, inspiration for her writing, and moreGo on a body-positive adventure at her OnlyFans Pre-order her new book and pick up Alone in Wonderland on her website

Unshackling Our Independence

Happy New Year, friends! In this episode of Juicy Bits, Jen shares some of her top takeaways from 2023, mulled over in that beautiful stretch of time between the winter solstice and January 1st. No resolutions, no intentions, just reflections on second chances, holding onto hurt, and endings.  Show notes:You can subscribe to Jen's newsletter that's mentioned in this episode on Substack. It's called Redefining Radical.That nude calendar? It lives here.If you listened all the way to the end and you want to participate in the giveaway, you can email us at juicybits@coalitionsnow.com.

2023 Takeaways

On one of the first snowy mornings of the year, Jen and Jillian cozied up to chat about finding comfort when you feel like you're failing and what steps to take to move past it. Per the usual, there are a few tangents and no one knows why they don't get edited out. If you enjoy this episode, consider leaving a review and sharing it with a friend!

Snowy Morning Revelations

In the latest episode of Juicy Bits, Jen and Jillian mull over everything from cutting your own bangs to committed non-intimate relationships to the sorts of exercises one must consider to prepare for ski season. It's a little bit of everything and a whole lot of Jen and Jillian's friendship. 

A Little & A Lot

It's that time of year when all we can think about is the start of ski season. That's why Jen sat down with the founder of Ski Babes in the latest episode of Juicy Bits to learn more about their winter conditioning program, what it means to cultivate women-centered spaces, how to experience fear in healthy ways, and more. 

Making A Comeback

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