In this episode of Stories from the River, Emelyne Henderson, Senior Manager, Experience & Events; Heather Greenwood, Director, People; and Tim Sayles, Director, Facilities & Construction, dive into the creation and rollout of The Lighthouse Fund at Broad River Retail. The conversation begins with an overview of how the idea for The Lighthouse Fund originated from a leadership challenge a few years back, where the group identified supporting Memory Makers through personal hardships as a core need. They discuss the early brainstorming stages that led to "Project Upstream," reflecting on their shared vision of developing a formal, consistent, and compassionate crisis assistance program for Memory Makers. Both Heather and Tim share the personal motivations behind their investment in the project, emphasizing the authentic heart behind the initiative and how their own experiences shaped its purpose.

The episode also explores the practical steps taken to launch The Lighthouse Fund successfully, from drawing inspiration and advice from other organizations with similar programs to building a brand identity with a thoughtfully designed logo. Emelyne, Heather, and Tim discuss the rollout strategy, including an exciting countdown campaign, secretive launch details to build anticipation, and the importance of making the Fund feel inclusive and welcoming to every Memory Maker. They reflect on the early impact of the Fund, sharing stories of gratitude and hope from Memory Makers who have already benefited from its support. The group wraps up by highlighting the role of leadership, the foundational support from Charlie and Manny, and their hopes for The Lighthouse Fund to become a lasting source of light—multiplying hope, compassion, and good across the entire Broad River community.

Watch the first episode on the Lighthouse Fund - Introducing The Lighthouse Fund, a Crisis Assistance Program for Memory Makers at Broad River Retail - https://youtu.be/4S-XXofao0c

Watch this episode on YouTube: https://youtu.be/8w8OwG46m2w

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail