Making a Scene Presents - Why AI Video Finally Makes Sense for Indie Artists using AIVideo.com

For most independent musicians, the music video has always been the most expensive piece of the puzzle. You can record at home, distribute digitally, market on social platforms, but the moment visuals enter the conversation, the price jumps and control disappears. Crews, locations, schedules, favors, compromises. That is the old system. AI video changes that system, not by replacing creativity, but by breaking the video down into its smallest, most manageable parts.

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Making a Scene is reaffirming and expanding its commitment to the independent music community with a clear editorial mission: to continue delivering in-depth, practical journali/sm that helps artists take control of their careers instead of asking for permission from systems that were never designed to work in their favor. This commitment is not rooted in trends, hype cycles, or surface-level commentary.

It is grounded in the belief that a healthy music ecosystem depends on a strong, informed, and economically sustainable music industry middle class made up of independent artists who understand both their creative value and their business power.

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Making a Scene Presents - What the Hell Is an AI Agent and How can you Use it for your Music Business

Let’s strip the mystery away right now. An AI Agent is not a robot. It’s not a sci-fi brain. It’s not some Silicon Valley thing meant for billion-dollar companies. An AI Agent is simply a digital helper that can think through tasks, make decisions, and take action for you, without you babysitting every step.

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Making a Scene Presents an Interview with Johnny "V" Vernazza

Johnny “V” Vernazza was born in San Francisco and raised in Daly City, right in the middle of one of the most explosive music scenes in American history. In the 1960s, the Bay Area wasn’t just alive with music, it was overflowing. Clubs were everywhere, and it was normal to jam at four or five spots in a single night. Add legendary rooms like the Fillmore, the Avalon Ballroom, and massive concerts in Golden Gate Park, and you had a city where music wasn’t a hobby, it was a way of life.

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Making a Scene Presents Gerry Casey's Interview with Laura Rain

Detroit is a city built on grit. After decades of being written off, it is rebuilding itself as a powerful center of ideas, art, and creation. The city is once again attracting artists, innovators, and dreamers who bring new energy and purpose to the Motor City. Detroit didn’t lose its soul. It was just waiting for the right moment to rise again.

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Making a Scene Presents - Why the Music Industry Middle Class Matters More Than Superstars
The Lie We Were All Sold

From the very beginning, most musicians are taught the same story, whether anyone ever says it out loud or not. If you work hard enough, sacrifice enough, and stick it out long enough, someone with power will eventually notice you. A label. A manager. A gatekeeper of some kind. That moment, we’re told, is when your real career finally begins. Until then, you’re expected to struggle quietly and call it “paying your dues.”

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Making a Scene Presents - The Power of Reference Tracks: Learning to Mix by Listening

If you want your mixes to sound more “pro” without buying more gear or plugins, this is the shortcut nobody talks about enough. Reference tracks. Not copying. Not stealing ideas. Just listening smarter.

Most indie artists think mixing is about twisting knobs until things sound good. That’s half true. The real skill is knowing what “good” even sounds like in the first place. That’s where reference tracks come in. They train your ears faster than any tutorial ever will.

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Making a Scene Presents - Record Labels Should Be Terrified: Artists Are Building Their Own Economies

For most of music history, there was one road. If you wanted a career, you went through a major label. They had the money, the power, the distribution, and the connections. Artists were told this was the only way. Sign the deal. Give up ownership. Wait to get paid later. Maybe. That story is breaking down fast. Today, artists are quietly building something new. Not a trend. Not a side hustle. A real replacement. Artists are creating their own economies where music, fans, data, money, and marketing all live under their control. No gatekeepers. No middlemen. No waiting.

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Making a Scene Presents - Web3 Sync Licensing: Decentralizing the Music-to-Media Pipeline
The Old Sync Game Is Rigged (And Indie Artists Know It)

If you are an independent artist, you already know the truth about sync licensing, even if nobody ever said it out loud. The system is closed. The gates are tall. The same names show up again and again in film, TV, and video games. Music supervisors pull from trusted libraries, pre-cleared catalogs, and relationships built over decades. If you are not already inside that circle, you are usually invisible.

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Making a Scene Presents an Interview with Murali Coryell

Murali Coryell’s story is one of deep roots, hard-earned growth, and a lifelong connection to music that runs far deeper than a famous last name. His journey started before he could walk. He was held as a baby by Jimi Hendrix, lived with Carlos Santana, and grew up around dinner tables shared with Miles Davis. Music wasn’t something he chose later in life. It was the air he breathed from the very beginning.

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