Every time a new technology shows up, the official story is usually fear. The industry tells artists that the new tool is dangerous, cheap, disrespectful, fake, or bad for music. Then, once the panic has done its job, the same industry finds a way to license it, own it, control it, monetize it, and place itself right back in the middle of the money flow.
The private strategy is more interesting: AI is a new revenue model, and the major players want to make sure they control the tollbooths before independent artists figure out how powerful these tools really are.