Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships.

0:00 Intro
1:16 Conversation with Jason
2:30 Twitter
6:35 Ethos on marketing
9:00 Quality over quantity
13:00 Setting tangible goals
16:00 Jason’s podcast and newsletter
21:02 Time for change
25:30 Trust and instincts
30:20 Employee advocacy
36:15 Outro

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