On This Week in Google, Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt discuss how YouTube alone isn't enough for creators of children's content which is why merchandising is so important and fruitful.

For the full episode, visit twit.tv/twig/604

Hosts: Leo Laporte, Stacey Higginbotham, Jeff Jarvis, and Ant Pruitt

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