Making BIG Shifts

In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and the ROI authors can expect from their books. She also introduces the Big Leap Retreat, a two-day virtual event designed to help aspiring authors outline and pitch their books. The conversation emphasizes the need for authors to overcome fear and take action in their writing journey.

In this episode of Making BIG Shifts, host Josh Anderson interviews Tyson Cobb, an orthopedic surgeon turned real estate investor and author of 'Wealth By Design.' They discuss Tyson's transition from medicine to real estate, the importance of financial education, and the strategies he used to build wealth through real estate investing.

Tyson shares insights on syndication, the Bones Method for wealth building, and the roll-up strategy in business. The conversation emphasizes the need for a mindset shift, networking, and taking action to achieve financial success.

#entrepreneur #marketing #business #makingbigshifts #investing #realestate

In this episode of Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the importance of timing and capable people in business success. He discusses the need for a new approach to education and performance training, advocating expert-guided practice to improve skills and capabilities.

The conversation also touches on the dynamics of team management, the role of innovation, and the future of Fuel !nc in transforming education for the next generation.

#FutureOfWork#MarketingReboot #FuelPlatform #Entrepreneurship #StartupLeadership #BusinessGrowth #PerformanceImprovement #LeadershipDevelopment

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and its application across various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition and learning curves, and the impact of AI on future efficiency gains.

The conversation also touches on design considerations for manufacturing and the relevance of these concepts in marketing and service-based industries.
#entrepreneur #marketing #business #makingbigshifts #productivity

In this episode of Making BIG Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It.

Sam shares why today’s workforce challenges aren’t caused by “lazy workers” or generational gaps—but by outdated systems, broken onboarding, and organizations failing to unlock the talent already in front of them. Drawing from over a decade of experience helping companies onboard and train frontline workers, Sam explains how businesses can move from wasting talent to accelerating it.

The conversation explores onboarding speed, middle management as coaches, workforce exploitation, wages, AI’s impact on work, and why companies must rethink how they train, develop, and support frontline employees. Sam also introduces practical frameworks—including the ABCs of people development (Autonomy, Belonging, Capability)—that leaders can apply immediately.

#MakingBigShifts #FutureOfWork #WastedTalent #OneHuddle #EmployeeEngagement #FrontlineWorkers #LeadershipDevelopment #Onboarding

In this episode of Making BIG Shifts, Josh Anderson interviews Dylan Conroy, an author and podcaster, about the transformative impact of AI on business and sales. Dylan shares insights on how AI can enhance productivity, improve sales strategies, and the importance of building genuine relationships in business. He discusses his experience with podcasting as a tool for networking and lead generation, emphasizing the value of starting a podcast for personal and professional growth.

The conversation also touches on practical tips for maintaining productivity while traveling and the essential tools for effective outreach in the digital age.

#entrepreneur #marketing #business #makingbigshifts #ai #aisales #salse

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating AI into sales strategies.

The conversation highlights the need for a human touch in outreach and the value of collaboration between sales and marketing teams.

#entrepreneur #marketing #business #makingbigshifts #AI #sales #Linkedin #socialmedia

In this episode of Making BIG Shifts, Josh Anderson and Vadim Peskov delve into the complexities of implementing AI in business. They discuss the importance of understanding the foundational aspects of AI, the role of humans in AI workflows, common mistakes made during AI rollout, and the significance of data preparedness.

Vadim shares insights into future AI predictions, emphasizing the need for businesses to adapt to rapidly changing technologies and the potential for AI to enhance human capabilities rather than replace them.

#entrepreneur #marketing #business #makingbigshifts #AI #leadership

In this episode of Making BIG Shifts, host Josh Anderson interviews Nuri Otus, founder of KinetQ, a company focused on creating AI-driven personalized agents to enhance customer interactions. Nuri shares his journey from journalism to entrepreneurship, the evolution of Kinetic, and the importance of streamlining customer service in the automotive industry.

He discusses KinetQ's future vision to expand beyond automotive into various service industries and offers valuable insights and advice for aspiring entrepreneurs.

#entrepreneur #marketing #business #makingbigshifts #customerservice

In this episode of Making BIG Shifts, Josh Anderson sits down with Daniel Burrus—AI futurist, bestselling author, and strategic advisor to the Pentagon, Google, and Fortune 500 leaders—to break down the truth behind AI’s rapid rise. Daniel explains how AI has evolved over decades, why businesses must shift from being reactive to anticipatory, and how leaders can transform every process, product, and service using the right mindset. He dives into generative vs. agentic AI, the importance of amplifying human intelligence rather than replacing it, and how companies can build future-proof teams.

If you’re refining your marketing strategy, leading a B2B marketing organization, or preparing your team for the AI-driven future, this conversation delivers clarity, direction, and real competitive advantage.

#entrepreneur #marketing #business #makingbigshifts #AI #aileadership