Making BIG Shifts

In this episode of Making BIG Shifts, Josh Anderson talks with bestselling author, business coach, and entrepreneur Gary Wilbers about the biggest pivots in his career—from scaling a 15-store wireless business to selling it and reinventing his purpose. Gary shares how setting clear goals, building momentum through small actions, and maintaining accountability can transform both life and business.

He also breaks down how entrepreneurs can avoid distractions, stay focused on what drives real revenue, and create significance beyond success. Whether you're refining your marketing strategy, navigating leadership decisions, or growing a B2B marketing operation, this conversation is full of practical insights and mindset shifts.

#MarketingStrategy #MarketingPodcast #B2BMarketing #EntrepreneurMindset #GoalSetting#LeadershipDevelopment #BusinessCoaching #GaryWilbers #MakingBigShifts #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with Andrew Lovewell, CEO of the Columbia Orthopedic Group, to break down what it really takes to build winning teams, deliver world-class patient satisfaction, and lead through massive change in healthcare. Andrew shares how his organization maintains a 4.95-star rating across thousands of reviews, why asking “why” is essential for culture, and how digital engagement transformed their patient experience.

They also dive into leadership transparency, retention strategies, and how healthcare organizations can apply B2B marketing principles to build trust and long-term loyalty. Whether you’re refining your marketing strategy, leading a growing team, or looking for real operational insights, this conversation delivers practical lessons you can use immediately.

#MarketingStrategy #MarketingPodcast #B2BMarketing #HealthcareLeadership #PatientExperience#TeamCulture #OperationalExcellence #Orthopedics #AndrewLovewell #MakingBigShifts

In this episode of Making BIG Shifts, Josh Anderson talks with Michael Shapiro, founder and CEO of TAPinto and the Hyper Local News Network, about reinventing local journalism through franchising. Michael shares how a personal family moment sparked his shift from attorney to entrepreneur, and how his model empowers everyday people to launch sustainable local news businesses. He breaks down what makes a strong local publisher, the power of showing up in your community, and how AI is improving efficiency without compromising reporting standards.

Whether you're exploring B2B marketing opportunities, building a community-driven business, or sharpening your marketing strategy, this episode delivers actionable insights on growth, leadership, and innovation.

#MarketingStrategy #MarketingPodcast #B2BMarketing #LocalNews #Entrepreneurship#Franchising #CommunityGrowth #BusinessInnovation #TapInto #MakingBigShifts

In this episode of Making BIG Shifts, Josh Anderson talks with Kunal Mehta—25-year GTM and RevOps leader—about the biggest efficiency gaps he’s uncovered across sales and marketing teams. Kunal breaks down the “magic number,” why so many companies overspend on growth, and how propensity models and standardized playbooks can transform B2B marketing performance.

He also shares private-equity-level insights on sales coverage, lead disposition, outbound rigor, and the psychological shifts that separate elite operators from the rest. If you’re looking to sharpen your marketing strategy, improve go-to-market precision, or build data-driven revenue systems, this episode delivers actionable playbooks you can start using today.#MarketingStrategy

#MarketingPodcast #B2BMarketing #RevOps #GoToMarket#SalesEfficiency #PropensityModels #PipelineGrowth #PrivateEquity #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with New York Times bestselling author Robert Allen to reveal how entrepreneurs can use a book to transform their brand, authority, and marketing strategy. Robert breaks down why most people never publish, the psychology behind bestseller creation, and how AI can dramatically speed up the writing process. He also explains how authors can turn a book into a powerful lead-generation engine—one that increases credibility, scales marketing, and fuels long-term business growth. Whether you're in B2B marketing, launching a personal brand, or looking to make a major shift in your career, this conversation delivers practical frameworks you can put into action immediately.

#MarketingStrategy #MarketingPodcast #B2BMarketing #BookMarketing #Entrepreneurship#AuthorJourney #LeadGeneration #BusinessGrowth #RobertAllen #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with Eric Levine, founder of StratEngine AI, to unpack how AI is transforming strategic planning for consultants and business leaders. Eric shares the story behind leaving Meta, redefining his life direction, and ultimately building a platform that turns complex decisions into clear, actionable strategy in minutes.

They explore how StratEngine helps B2B marketing teams, consultants, and SMB leaders streamline research, frameworks, and presentations—cutting a 6–8 week process down to under 20 minutes. Whether you're refining your marketing strategy, navigating a career pivot, or exploring AI-powered business tools, this episode delivers practical insights and real mindset shifts.

#MarketingStrategy #MarketingPodcast #B2BMarketing #AIForBusiness #StrategicPlanning #ConsultingLife #StartupJourney #StratEngineAI #BusinessGrowth #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with bestselling author and keynote speaker Alex Demczak to explore the power of storytelling, integrity, and purpose-driven leadership. Alex shares how a humbling speaking moment reshaped his mindset, how thought leaders can identify their “superpowers,” and why focusing on one person at a time can transform both your marketing strategy and your impact. He also dives into building ShareYourStory.com, helping entrepreneurs refine their voice, and overcoming fear when stepping into public platforms.

Whether you're building a brand, writing a book, or leading a B2B marketing team, this conversation delivers practical wisdom and inspiration you can apply immediately.

#MarketingStrategy #MarketingPodcast #B2BMarketing #ThoughtLeadership #Storytelling #PersonalDevelopment #PublicSpeaking #Entrepreneurship #ShareYourStory #BusinessGrowth

In this episode of Making BIG Shifts, Josh Anderson sits down with Vadim Peskov—CEO of Diffco and advisor to multiple startups—to explore how founders can navigate pivots, validate ideas, and adapt quickly in today’s fast-moving tech landscape. Vadim breaks down his real-world experience helping B2B companies refine product direction, shape their marketing strategy, and accelerate growth through customer-driven learning. He also shares insights on MVP testing, overcoming internal resistance, and why speed of execution often separates winners from everyone else.

If you’re building, scaling, or advising a B2B marketing or AI-driven startup, this conversation is packed with practical frameworks and powerful mindset shifts.

#MarketingStrategy #MarketingPodcast #B2BMarketing #StartupGrowth #AIInnovation #ProductDevelopment #SaaSFounders #EnterpriseTech #StartupAdvice #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with Katmai Tech CEO Erik Braund to break down how immersive collaboration tools are reshaping modern teams. Erik shares the pivotal moments that inspired Katmai, the challenges of building a distributed culture, and how enterprises can rethink B2B marketing through real-time, human-centered interaction.

This conversation also explores the shift in workplace behavior post-2020 and why a smarter marketing strategy requires reimagining how teams communicate. Whether you're a founder, operator, or marketer aiming to build stronger digital culture, this episode delivers powerful insights and practical takeaways.

#MarketingStrategy #MarketingPodcast #B2BMarketing #FutureOfWork #RemoteTeams #DigitalCollaboration #StartupLeadership #TeamCulture #KatmaiTech #BusinessGrowth