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or Instagram: @themakerycompany

Welcome to the Making Creative Marketing show, where we dive into the intricate balance between content creation and marketing for business owners, entrepreneurs, and content creators. If you find yourself juggling both worlds and seeking that elusive equilibrium, you're in the right place.

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

Everyone may be over the 'free digital download' era of business and content creators, but that's why it's so important to not make the same mistakes that they do!

We're breaking down the best practices that you need to keep in mind when creating your digital download for your business.

This digital downloads shouldn't just be a down and dirty Canva mockup! We go over all the key pillars you need to consider when investing time in creating something that has to potential to significantly scale your business!

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

Have you ever had the feeling that your letting some marketing tasks slide by that could have been better?

Tell us that there hasn't been a time or two where you knew it was time to fix something in your marketing, but you were hesitant because it's been nice to have it run on it's own.

In this episode we talk about marketing autopilot and manual control as it relates to when is it ok to let some things continue and when is it time to jump in and start working on those systems again.

Listen as we break down some sides of marketing that might put your mind at ease and give you some clarify into how to handle the future of your marketing efforts.

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

In this podcast episode, we discusses the importance of creating a measurable and trackable marketing system. The focus is on simplifying the marketing funnel, removing unnecessary steps, and emphasizing the need for clear goals at each stage. We suggest using Google Analytics and Google Tag Manager to set up tracking for different web pages, such as those for email sign-ups, leads, and purchases.

By creating separate URLs and redirecting users to success pages based on their actions, businesses can easily measure the effectiveness of their marketing efforts. We walk you through a simplified three-step approach to marketing systems and emphasize the importance of refining and troubleshooting to improve efficiency.

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

If you feel like your content is doing well, we talk more about how you can audit your content to make sure that you're amplifying the 'right message'.

You might be surprised at what you find and what you'll change about how you're creating your content.

Does your content have these 3 things:

1) Authenticity

2) Best Communication Method

3) On Brand

Interested in growing your content marketing: Join Our Email

or Instagram: @themakerycompany

Welcome to the Making Creative Marketing show, where we dive into the intricate balance between content creation and marketing for business owners, entrepreneurs, and content creators. If you find yourself juggling both worlds and seeking that elusive equilibrium, you're in the right place.

In this debut episode, our host, a business owner leading a small creative team, shares insights into the challenges of harmonizing content creation and marketing. Drawing parallels with starting a series of audiobooks, he emphasizes diving into the middle of the process and gradually falling in love with the story, akin to the journey of mastering content creation and marketing.

The main focus of this episode is on content marketing—how to start and, perhaps, restart for those who have experienced business evolution. Our host explores the concept of the "linchpin," identifying the crucial element that keeps everything moving. Using personal experiences with a remote team, he illustrates how being the linchpin can lead to challenges in consistent content creation.

The episode delves into practical strategies, emphasizing the importance of collaboration and outsourcing to overcome hurdles in creating content. It discusses finding partners, whether photographers or videographers, and establishing a system that supports long-term, sustainable content creation. The host shares his journey of working with others to enhance productivity and create content that transcends short-term goals.

The episode concludes with actionable advice—creating a consistent review and improvement process for your content. Whether it's setting up regular appointments with a collaborator, sharing ideas, or utilizing platforms like Pinterest for inspiration, the goal is to iteratively refine your approach.

For those seeking a podcast that navigates the challenges of balancing content creation and marketing, the Making Creative Marketing show offers practical insights, personal anecdotes, and a roadmap to success. Subscribe now and join the journey towards mastering the art of making creative marketing work for you and your business.