In this episode, we sit down with guest Josh Burns - Founder and CEO of Spark Collective - a Digital Marketing agency for nonprofits.

We discuss:

• Why marketing matters for nonprofits
• How do you make data-driven decisions about marketing?
• What are some fundamental marketing best practices for nonprofits?
• How do you decide which metrics to track in your marketing campaigns?

and more.

Josh Burns | LinkedIn

Spark Collective

In this episode, we sit down with guest Jim Bennett - Director of Business Operations and Technology at Camp Barakel.

We discuss:

• Jim's background in enterprise consulting and how he ended up at a small camp in Northern Michigan
• How Jim has tackled strategic digital transformations for a historically low-tech organization.
• What skills are needed to be successful in data and consulting
• How Jim took a risk hiring an early career Sawyer.

and more.

Jim Bennett | LinkedIn

Camp Barakel

In this episode, we sit down with guest Joe Squire - Director of Analytics & Data Science at UPMC.

We discuss:

• How Joe transitioned into data after beginning his career as a nurse.
• Partnership with business areas to improve and align outcomes.
• Uses and adoption of AI among data professionals.
• Ways AI can improve healthcare access and outcomes for patients,

and more.

Joe's LinkedIn

Welcome to Making Data Matter, where we have conversations about data and non-profit leadership. With practical insights into the intersection of non-profit mission, strategy, and data.