Making MarTech

What if AI chatbots weren't just clunky website widgets anymore?

In this episode, Himnish Jindal sits down with Anu Shukla, co-founder and executive chairman of Botco.ai, to explore how chatbots are evolving from clunky website widgets to powerful, AI-driven engines of customer engagement. From no-code platforms to enterprise-grade compliance, Anu shares what’s driving chatbot adoption, and where the real opportunities (and challenges) lie.

You’ll learn:

• How chatbots reduce support costs while boosting engagement

• Why personalization is key to chatbot success
• How Botco.ai trains chatbots
• How chatbots can streamline processes in healthcare
• What most companies get wrong about chatbot implementation

Anu also reveals what MarTech leaders need to know about the future of automation, and how to leverage chatbots as a strategic growth driver, not just a support tool.

🎧 Listen now on Apple Podcasts, Spotify, and YouTube.

📅 Released April 30, 2025.

What’s the real cost of underfunding your marketing?

In this episode, Himnish Jindal sits down with Tasha Day, VP of Media Strategy and Planning at Exverus Media, to unpack why too many companies sabotage their own growth by underinvesting in marketing, and what MarTech leaders can do differently.

From integrating brand and performance media to leveraging real data and tech innovations, Tasha shares what it truly takes to build a media strategy that drives long-term success.

You’ll learn:

• Why treating marketing as an "expense" instead of an "investment" holds brands back
• How brand and performance media work better together, not separately
• The long-term damage caused by cutting advertising spend
• Why data-driven media planning is the future of marketing success
• How patience, consistency, and smarter investment beat quick wins

Tasha also shares success stories and behind-the-scenes insights from her work at Exverus Media, plus advice every MarTech leader needs to hear before slashing their next marketing budget.

🎧 Listen now on Apple Podcasts, Spotify, and YouTube.

📅 Released April 28, 2025.

What if AI could supercharge your website’s performance without you having to lift a finger?

In this episode of Making MarTech, Himnish Jindal sits down with Ankur Goyal, CEO of Fibr AI, to explore how artificial intelligence is reshaping the future of conversion rate optimization (CRO).

Ankur breaks down how Fibr AI is eliminating the guesswork in CRO by automating experimentation at scale: running thousands of tests simultaneously to boost conversions, form fills, and customer engagement.

You’ll hear real client success stories and get an inside look at how their AI-powered engine has helped companies see up to a 25% increase in purchases.

You’ll learn:

• Why high-volume experimentation is the secret to better CRO

• How Fibr AI helps startups and marketers move faster with less effort

• What’s driving the rise of Customer Data Platforms (CDPs)

• Where AI-generated content fits into modern marketing

• Why human oversight still matters, even in an AI-first world

• How understanding customer pain points leads to smarter strategies

This is a must-listen for marketers, founders, and tech leaders looking to stay ahead of the curve in CRO and MarTech innovation.

Available on Apple Podcasts, Spotify, and YouTube.

Released April 25, 2025.

Is your brand strategy holding you back? Or setting you apart?In this episode, Himnish Jindal sits down with Josh Webber, co-owner of Big Red Jelly, to unpack what branding really means for small and mid-sized businesses, and why it’s more critical than ever.From defining your unique value proposition to improving customer relationships through better systems, Josh breaks down how clear branding and strong customer experience drive long-term success. He also shares how small businesses can compete by focusing on authenticity, innovation, and consistency instead of copying what big brands are doing.You’ll learn:• Why branding is essential for growth and differentiation• How process and structure can enhance creativity• Why poor customer nurturing is a silent killer for many businesses• How CRM systems help build stronger customer relationships• The importance of aligning your brand with your core values• Why innovation is a must in today’s marketing landscapeWhether you’re building a brand from scratch or looking to tighten your existing strategy, this conversation offers valuable insights into what really moves the needle.Available on Apple Podcasts, Spotify, and YouTube.Released: April 23, 2025.

What if your best marketing investment is inside your own company?

In this episode, Himnish Jindal sits down with Chris Perkins, President of Model B, to explore the rapidly evolving world of modern marketing.

From AI and personalization to internal brand communication and consumer behavior, Chris offers a masterclass in how top-performing brands are rethinking their marketing strategy in a shifting landscape.

You’ll learn:

• Why the best media buy is within your own team
• How AI and data precision are transforming personalization
• Why internal communication is marketing’s most overlooked advantage
• How to serve your best customers and let them become your growth engine
• Why holistic strategies lead to long-term success—and how to build one

Chris also shares insights from the Model A Lab, where new marketing tools are tested before hitting the real world, and gives a behind-the-scenes look into how Model B helps brands connect deeply with consumers.

This episode is packed with takeaways for marketers, business leaders, and agency teams looking to thrive in today’s fast-changing environment.

Available on Apple Podcasts, Spotify, and YouTube.

Released April 7, 2025.