Making Money Minute with Ron Hiebert - Micro Betting
The second fastest growing economic sector in America from 2019-2024 was gambling … and sports betting was the hotspot. In 2017, Americans legally bet $4.9 billion dollars on various sports. In 2025, it was over $160 billion. During those 8 years, it grew 32 times larger. To keep fans interested, formats continuously change. The next big trend looks to be Micro - bets. Rather than betting on a game’s outcome, fans are increasingly wagering on more immediate events, like whether a player hits a home run at the next at bat or if a quarterback completes a pass on the next play. Gamblers seem to get bored easily, so the key to this sectors growth, is its ability to endlessly change the things people can bet on.
For more information listen to our Making Money podcast with Ron Hiebert and Graham Hicks at letsmakemoney.ca or CFCW.com.