A conversation with Jay Sanderson.

In this episode I’m joined by Jay Sanderson. He’s the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, including 1,700 software companies and 3.5 million developers, depend on Progress everyday to deploy customer experiences.

Jay has worked across companies such as Sitecore, AT&T and Thomson Reuters. After moving from development and technical roles into the world of digital marketing, he quickly realised the need for data-driven decision-making and new ways to leverage mar-tech platform features to achieve growth and becoming an advocate.

In this episode we talk about the changing category of digital experience platforms, how Jay approaches and defines composability in the CDP and DXP space, Generative AI and the new interfaces for building CX, and what the leading edge of personalisation looks like for the enterprise.

Go here for ⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠

Follow Juan Mendoza on ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠.

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You can find Jay on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Michelle Songy.

In this episode, I’m joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Press Hook, Michelle founded Cake, a mobile payments platform for restaurants that was acquired by American Express. Michelle has also worked in finance at Coca-Cola and is an investor with a variety of funds.

In this episode, we talk about the problem of public relations, why companies want media attention, building a two-sided marketplace in media, what journalists really want and the impact of generative AI tools on the media industry.

Go here for ⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠

Follow Juan Mendoza on ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠.

Listen on⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠

You can find Michelle on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Jana Marle-Zizkova.

In this episode, I’m joined by Jana Marle-Zizkova, an avid data and diversity advocate, CEO of Customer Data Platform Meiro and the co-founder of She loves Data, a global non-for-profit. Since 2016 over 15,000 women have attended 200+ free data & tech workshops, certification programs, and webinars. She Loves Data has chapters in 17 countries on 5 continents. In 2019, She Loves Data received the “Diversity Initiative Award in Asia” by Women in IT.

Jana is also a volunteering mentor of a non-commercial projects for future female leaders My Odyssey & Women in Business (National University of Singapore) and she collaborates with the European Women on Boards on the C-level program. As someone with passion for uncharted territories Jana circumnavigated the world on a 38ft sailboat between 2003-2005.

In this episode, we talk about women in Martech, Jana’s journey with building SLD, intimidation and skills building, helping women find economic opportunity, technical leadership and aspiration, movement market fit and how NFP organizations play a role in the wider Martech landscape.

Go here for ⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠

Follow Juan Mendoza on ⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠and ⁠⁠⁠⁠Twitter⁠⁠⁠⁠.

Listen on⁠⁠⁠⁠ Apple⁠⁠⁠⁠,⁠⁠⁠⁠ Spotify⁠⁠⁠⁠,⁠⁠⁠⁠ Google⁠⁠⁠⁠, and ⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠

You can find Jana on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

A conversation with Tom Goodwin.

In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, TechCrunch, and Forbes, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday.

In this episode we talk about progress and pessimism, how we should critique new technologies, hype exhaustion, what limits progress, working with change, and how our history should inform our present and future.

Go here for ⁠⁠⁠show notes, links, and resources.⁠⁠⁠

Follow Juan Mendoza on ⁠⁠⁠LinkedIn ⁠⁠⁠and ⁠⁠⁠Twitter⁠⁠⁠.

Listen on⁠⁠⁠ Apple⁠⁠⁠,⁠⁠⁠ Spotify⁠⁠⁠,⁠⁠⁠ Google⁠⁠⁠, and ⁠⁠⁠everywhere else.⁠⁠⁠

You can find Tom on ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠.

A conversation with Myles Younger.

In this episode, we have Myles Younger. Myles is the Head of Innovation & Insights at U of Digital, an AdTech focused education firm. Prior to joining U of Digital. Myles’ nearly 20 year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an ad tech founder and product leader, to his experience inside the world of agencies and consulting. Most recently Myles was VP Go-to-Market, Data at Media.Monks and prior to that he founded the Canned Banners dynamic ads platform which was acquired by Thunder in 2017. Writing and speaking frequently on digital media & advertising topics, Myles is a regular contributor to industry publications such as Adweek, AdExchanger, and AdMonsters.

In this episode Myles and I speak about… convergence of advertising and marketing tools, how third-party cookies are radically changing the industry, educational challenges in the industry and how AdTech can shake off its increasingly negative perception.

Go here for ⁠⁠show notes, links, and resources.⁠⁠

Follow Juan Mendoza on ⁠⁠LinkedIn ⁠⁠and ⁠⁠Twitter⁠⁠.

Listen on⁠⁠ Apple⁠⁠,⁠⁠ Spotify⁠⁠,⁠⁠ Google⁠⁠, and ⁠⁠everywhere else.⁠⁠

You can find Myles on ⁠⁠LinkedIn⁠⁠ ⁠⁠⁠.

A conversation with Ross Candido.

Today I’m joined by Ross Candido. Ross is the VP of ANZ and SEA at Meltwater a leading media monitoring & social analytics platform. Meltwater offers a suite of solutions that spans media, social, consumer, and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater provides competitive intelligence and consumer insights for over 27,000 global customers across six continents. Ross has been instrumental in growing one of the longest-standing and influential media intelligence and social analytics platforms, and bringing Meltwater to new markets including South East Asia, China, UAE and South Africa, before landing his current role based out of Australia.

In this episode, we’ll talk about the social stack - all the tools that make up social marketing, public relations, and media monitoring. We talk about how social listening has evolved over time, the wide varieties of data available to companies from social channels, how insights are gained from media data, and how the way we socialise has changed.

Go here for ⁠show notes, links, and resources.⁠

Follow Juan Mendoza on ⁠LinkedIn ⁠and ⁠Twitter⁠.

Listen on⁠ Apple⁠,⁠ Spotify⁠,⁠ Google⁠, and ⁠everywhere else.⁠

You can find Ross on ⁠LinkedIn⁠ ⁠.

A conversation with Bryan Williams.

In this episode, I’m joined by Bryan Williams. Bryan is the founder of the newly formed firm Hockey Stick Advisory. An experienced operator in the platform ecosystem space, Bryan played a key role in building out Xero’s partnerships and application ecosystems as the former director of Ecosystem and Apps. Bryan has also served as a mentor and advisor through startup accelerator programs such as Blackbird Giants program and StartUp Vic office hours programs.

In this episode, we talk about the growing role of platform ecosystems in the marketing technology landscape and how companies are building new channels of growth, customer engagement, and partnerships. We touch on the incentives of ecosystems and their role in the broader marketing and tech industry, how ecosystems form within companies, identifying how other companies serve your customer, and the different kinds of ecosystems in the market.

Go here for ⁠show notes, links, and resources.⁠

Follow Juan Mendoza on ⁠LinkedIn ⁠and ⁠Twitter⁠.

Listen on⁠ Apple⁠,⁠ Spotify⁠,⁠ Google⁠, and ⁠everywhere else.⁠

You can find Bryan on ⁠LinkedIn⁠.

In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland.....

Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. Decentriq works with companies such as Roche, Microsoft and Intel to enable more privacy-focused data collaboration and audience matching.

In a world where privacy is becoming an increasing focus across marketing and advertising, data clean rooms play an interesting role in the growth of first-party data sharing as third-party tracking is slowly becoming a thing of the past.

In this episode, we have a fascinating discussion about the privacy paradox: balancing privacy and utility, the role of trust in data collaboration & sharing, how inventions in cryptography and ML are changing the Adtech ecosystem, and the scalability of data clean rooms in an increasingly saturated market.

Go here for show notes, links, and resources.

Follow Juan Mendoza on LinkedIn and Twitter.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

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In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue.

Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, a solution that fits into the evolving jigsaw puzzle of what happens to tracking and targeting once third-party cookies go away.

In this episode, Josh and I work through what Conversion APIs are, their role in online advertising, dealing with change in the advertising industry from a hands-on perspective, and how the movement toward online privacy seems very similar to climate change.

Go here for show notes, links, and resources.

Subscribe to The Martech Weekly here.

Follow Juan Mendoza on LinkedIn and Twitter.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Josh on LinkedIn.

In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online.

Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their content to the next level. Amanda also used to work in tech journalism and was a test kitchen cook!

In this episode we talked about Amanda's journey into content marketing and becoming the VP of marketing at SparkToro, how SparkToro works like a team of 10 with just 3 employees, and as well as their approach to Big Tech. We also discuss building a Twitter audience, using zero-click content as a part of content strategy, and whether it is good or not that some tech companies punish the use of links.

Go here for show notes, links, and resources.

Subscribe to The Martech Weekly here.

Follow Juan Mendoza on LinkedIn and Twitter.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Amanda on Twitter, LinkedIn, or her site.