
Sign up to save your podcasts
Or
Nuno Teles, President of Diageo Beer Company USA and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order to earn that new seat? What critical career moments defined their paths? And how should CMOs think about not only getting that seat, but demonstrating their credibility as business owners?
Find out on this episode of The Business of Marketing, along with why they believe the role of the CMO has elevated to be lighthouse of the organization that can lift and serve consumers, employees, communities and... businesses.
Brought to you by SAP
Hosted on Acast. See acast.com/privacy for more information.
5
1515 ratings
Nuno Teles, President of Diageo Beer Company USA and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order to earn that new seat? What critical career moments defined their paths? And how should CMOs think about not only getting that seat, but demonstrating their credibility as business owners?
Find out on this episode of The Business of Marketing, along with why they believe the role of the CMO has elevated to be lighthouse of the organization that can lift and serve consumers, employees, communities and... businesses.
Brought to you by SAP
Hosted on Acast. See acast.com/privacy for more information.
249 Listeners
26,195 Listeners
43,259 Listeners
3,715 Listeners
8,872 Listeners
141 Listeners
111,501 Listeners
56,177 Listeners
121 Listeners
2,539 Listeners
5,883 Listeners
6,442 Listeners
2,944 Listeners
127 Listeners
8,723 Listeners
112 Listeners
5,337 Listeners
107 Listeners
55 Listeners
4 Listeners
49 Listeners
5 Listeners
10 Listeners
5 Listeners
2 Listeners
3,148 Listeners
4 Listeners
0 Listeners