I know so many of you are working so hard on getting your content out there and I know you guys are so focused on developing your course, program, or coaching package that the sexy ‘launch process’ can become so, so terrifying. After you’ve finished creating all of your product’s materials, how can you create […]

Christine Egan is a cancer survivor with an incredible story to tell. When she was first diagnosed with breast cancer, her jaw had hit the floor. She was a health coach! She drank green smoothies, meditated, and did yoga, so how could someone so health-conscious get cancer? Well, it made her re-evaluate her life and to seek pleasure and satisfaction in every moment. This mindset shift turned out to be one of the happiest times of her life. As she shared her story with women across the globe, Christine realized that there was so much more to being healthy than green smoothies.

 

Key Insights & Aha Moments:

*Please share this podcast!

*Who is Christine? She's a mom, wife to her high school sweetheart, and a cancer survivor.

*It was such a shock to Christine when she found out she had breast cancer because she was the healthiest girl in the room.

*Christine used a combination of both traditional and alternative medicine.

*Christine's book, The Healthy Girl's Guide to Breast Cancer, was written two years ago.

*What has happened to Christine and her book since then?

*Christine did have some fears that she was going to be burned at the stake for her alternative choice in medicine, for not putting her children first.

*What does Christine's business look like today?

*The products you put on your body can be toxic to you. Christine found out after her diagnosis that the lotion she was using for the last 20 years had harmful ingredients in it.

*A reader, who was also a makeup artist working for a cancer-related non-profit, felt sick that she was using these harmful makeup products on women fighting cancer. She asked Christine for her help to create healthy, non-toxic products.

*Fast forward to today, Christine is about to launch her makeup product line, Life On Mars.

*What's Christine putting on her skin nowadays? Coconut oil!

*Despite being in crunch mode to release the Life On Mars website, Christine still tells her team to practice self-care and to close that laptop by 4pm.

*What's the story behind the Life On Mars name?

*What advice does Christine have for those struggling to get their business online?

*It's important to not get sucked down a rabbit hole when you see other people succeeding. Stop! There's room enough for all of us.

*What has Christine learned about business? Self-care has to come first.

*Best piece of life advice? Have fun! Flip those stories in your head.

*Look out for Christine's audio book!

*Be sure to stay till the end where I share a story on how I recovered from a really tough injury.

 

Maven Moment:

Christine's message about sharing your story and to not make it bigger than it is reminded me of a horrible accident that happened to me when I was ice skating. I fell so perfectly that I pretty much broke everything. I know, ouch, but looking back, that accident made me a better healer. Why? Just due to the nature of the injury, I knew I had to use both traditional and alternative medicine to help heal me.

When I came back, the doctors said I had made a full recovery, which was rare for the type of injury I had sustained. The entire experienced soften me and made me appreciate the power of both forms of medicine. It also made me more compassionate towards what my patients were going through too. The reason why I bring this story up is because there's so much power to your story and what you tell yourself. You have a story like this as well. You had to overcome things in your past. How has it made you a better person?

 

Mentioned in This Episode:

www.michellemcglade.com/

Maven Inner Circle

Making The Maven on Facebook

The Mondays at Racine non-profit cancer care program

 

Connect with Christine:

Website

The Healthy Girl's Guide to Breast Cancer by Christine Egan

Life On Mars Website (Not Live Yet)

Life On Mars Facebook Page

I know so many of you are working so hard on getting your content out there and I know you guys are so focused on developing your course, program, or coaching package that the sexy 'launch process' can become so, so terrifying. After you've finished creating all of your product's materials, how can you create a fabulous launch? Well, today's Maven Mini dives right into that!

Well, first and foremost, if you're not making consistent money in your business and you're still working on some of the basic things like building your email list, putting content out there, and developing a following, then you're not going to have a very successful product launch. If you're still in this stage of your business, you need to re-focus on those basic things first. I honestly don't even recommend spending your time on a product launch at this point in your biz.

If you don't have the sales and marketing down in your business, then you shouldn't be using advance business tactics. It's like building a house on a faulty foundation!

However! If you do have an audience and you have built a strong foundation for your business, then yes! Do a launch. Below are some of my behind-the-scenes tips on creating a successful product launch.

Okay. It first starts with planning. Eight weeks out, I set my launch date. I made sure my entire schedule was cleared for the first month, the first four weeks. I still had coaching clients, but I did not take on any new clients/products during this time. This time was spent doing market research (pricing, packaging, etc) and setting my goals for the launch.

When I had five weeks left until my launch date, I begin setting up an email marketing campaign for my already established readers. I do most of the techy stuff, like setting up the landing page and focusing on social media promotion packages, at around this time too.

Four weeks left, I push out the promotions that I had been working on all of last week. I send out blog posts and social media teasers about the product I'm launching. It is basically a four week campaign of pure product promotion.

Three weeks left, I worked on the sales page and identified who I could give free access to. For things like the inner circle or membership groups, I wanted to get people in early to test drive everything. I paid close attention to their feedback here and worked on improvements.

Two weeks out, promotions are still going on! I'm still showing up on social media channels and groups. I'm still talking about the product. I develop testimonials from the early birds who tried it. I add in an FAQ. I keep promoting!!

One week out, still not much different. Lots of promotions here. I do a webinar right before the launch of my big product to get people even more interested.

Two days left, I begin to personally invite people to learn more. A personal invitation is like the bow on top. I really believe it makes a huge difference. Also, do your final checks on this day too to make sure everything is looking good!

Day of launch, I do a webinar on the product, a huge, huge push to my list, and bam! You're done! 

I know so many of you are working so hard on getting your content out there and I know you guys are so focused on developing your course, program, or coaching package that the sexy 'launch process' can become so, so terrifying. After you've finished creating all of your product's materials, how can you create a fabulous launch? Well, today's Maven Mini dives right into that!

Well, first and foremost, if you're not making consistent money in your business and you're still working on some of the basic things like building your email list, putting content out there, and developing a following, then you're not going to have a very successful product launch. If you're still in this stage of your business, you need to re-focus on those basic things first. I honestly don't even recommend spending your time on a product launch at this point in your biz.

If you don't have the sales and marketing down in your business, then you shouldn't be using advance business tactics. It's like building a house on a faulty foundation!

However! If you do have an audience and you have built a strong foundation for your business, then yes! Do a launch. Below are some of my behind-the-scenes tips on creating a successful product launch.

Okay. It first starts with planning. Eight weeks out, I set my launch date. I made sure my entire schedule was cleared for the first month, the first four weeks. I still had coaching clients, but I did not take on any new clients/products during this time. This time was spent doing market research (pricing, packaging, etc) and setting my goals for the launch.

When I had five weeks left until my launch date, I begin setting up an email marketing campaign for my already established readers. I do most of the techy stuff, like setting up the landing page and focusing on social media promotion packages, at around this time too.

Four weeks left, I push out the promotions that I had been working on all of last week. I send out blog posts and social media teasers about the product I'm launching. It is basically a four week campaign of pure product promotion.

Three weeks left, I worked on the sales page and identified who I could give free access to. For things like the inner circle or membership groups, I wanted to get people in early to test drive everything. I paid close attention to their feedback here and worked on improvements.

Two weeks out, promotions are still going on! I'm still showing up on social media channels and groups. I'm still talking about the product. I develop testimonials from the early birds who tried it. I add in an FAQ. I keep promoting!!

One week out, still not much different. Lots of promotions here. I do a webinar right before the launch of my big product to get people even more interested.

Two days left, I begin to personally invite people to learn more. A personal invitation is like the bow on top. I really believe it makes a huge difference. Also, do your final checks on this day too to make sure everything is looking good!

Day of launch, I do a webinar on the product, a huge, huge push to my list, and bam! You're done! 

Christine Egan is a cancer survivor with an incredible story to tell. When she was first diagnosed with breast cancer, her jaw had hit the floor. She was a health coach! She drank green smoothies, meditated, and did yoga, so how could someone so health-conscious get cancer? Well, it made her re-evaluate her life and to seek pleasure and satisfaction in every moment. This mindset shift turned out to be one of the happiest times of her life. As she shared her story with women across the globe, Christine realized that there was so much more to being healthy than green smoothies.

 

Key Insights & Aha Moments:

*Please share this podcast!

*Who is Christine? She's a mom, wife to her high school sweetheart, and a cancer survivor.

*It was such a shock to Christine when she found out she had breast cancer because she was the healthiest girl in the room.

*Christine used a combination of both traditional and alternative medicine.

*Christine's book, The Healthy Girl's Guide to Breast Cancer, was written two years ago.

*What has happened to Christine and her book since then?

*Christine did have some fears that she was going to be burned at the stake for her alternative choice in medicine, for not putting her children first.

*What does Christine's business look like today?

*The products you put on your body can be toxic to you. Christine found out after her diagnosis that the lotion she was using for the last 20 years had harmful ingredients in it.

*A reader, who was also a makeup artist working for a cancer-related non-profit, felt sick that she was using these harmful makeup products on women fighting cancer. She asked Christine for her help to create healthy, non-toxic products.

*Fast forward to today, Christine is about to launch her makeup product line, Life On Mars.

*What's Christine putting on her skin nowadays? Coconut oil!

*Despite being in crunch mode to release the Life On Mars website, Christine still tells her team to practice self-care and to close that laptop by 4pm.

*What's the story behind the Life On Mars name?

*What advice does Christine have for those struggling to get their business online?

*It's important to not get sucked down a rabbit hole when you see other people succeeding. Stop! There's room enough for all of us.

*What has Christine learned about business? Self-care has to come first.

*Best piece of life advice? Have fun! Flip those stories in your head.

*Look out for Christine's audio book!

*Be sure to stay till the end where I share a story on how I recovered from a really tough injury.

 

Maven Moment:

Christine's message about sharing your story and to not make it bigger than it is reminded me of a horrible accident that happened to me when I was ice skating. I fell so perfectly that I pretty much broke everything. I know, ouch, but looking back, that accident made me a better healer. Why? Just due to the nature of the injury, I knew I had to use both traditional and alternative medicine to help heal me.

When I came back, the doctors said I had made a full recovery, which was rare for the type of injury I had sustained. The entire experienced soften me and made me appreciate the power of both forms of medicine. It also made me more compassionate towards what my patients were going through too. The reason why I bring this story up is because there's so much power to your story and what you tell yourself. You have a story like this as well. You had to overcome things in your past. How has it made you a better person?

 

Mentioned in This Episode:

www.michellemcglade.com/

Maven Inner Circle

Making The Maven on Facebook

The Mondays at Racine non-profit cancer care program

 

Connect with Christine:

Website

The Healthy Girl's Guide to Breast Cancer by Christine Egan

Life On Mars Website (Not Live Yet)

Life On Mars Facebook Page

The only competition out there is you.   Christine Egan is a cancer survivor with an incredible story to tell. When she was first diagnosed with breast cancer, her jaw had hit the floor. She was a health coach! She drank green smoothies, meditated, and did yoga, so how could someone so health-conscious get cancer? […]

Good day, Mavens!! Shout out to Jane for inspiring this topic. This Maven Mini is for all those introverts out there who do not love networking. How can you be a great business owner, marketer, and networker if you’re introverted? Believe it or not, I am an introvert and today I’ll be sharing some of […]

You have to look at two levels of alignment, not just one, when you’re first starting your business.   Adria DeCorte helps entrepreneurs to stop spinning their wheels and to hustle smarter, not harder. With Adria’s help, her clients take a moment to slow down so that they can make a bigger impact by asking […]

Adria DeCorte helps entrepreneurs to stop spinning their wheels and to hustle smarter, not harder. With Adria's help, her clients take a moment to slow down so that they can make a bigger impact by asking themselves the right questions and bring more clarity to their message. She brings up a very interesting point that there are actually two levels of alignment entrepreneurs have to look at, not just one. You can be aligned with who you are and what your message is, but you might not necessarily be aligned with the clients you are working with or providing services to. I know her wisdom will resonate with quite a few of my listeners, so make sure to listen in for more!

 

Key Insights & Aha Moments:

*What does Adria do? She helps entrepreneurs redefine their hustle and find visibility in the clouds.

*Adria was working 80 hours a week and she simply stopped taking care of herself.

*Despite appearing on TEDx and having her own podcast, Adria still didn't feel like she was successful.

*There are two levels of alignment that you need―being aligned with what you do/who you are and being aligned with the actual work you do for your clients.

*Adria started out in the architecture field. What she is currently doing now is her third career shift.

*What kind of challenges has Adria faced? The biggest one was Adria's perfectionism.

*Have the constant evolution and transitions Adria has gone through slowed her down in any way?

*Adria contributes parts of her success to being clear on her message as well as being able to communicate her message to the world.

*People are often stuck in their business because they don't know what to say. They don't know what to say because they're not clear!

*Don't wait till you're ready!

*How do you take action when you're frozen in fear?

*If you don't step into an uncomfortable place, your message will not be able to get out there.

*Stay tuned to the end! I share a personal story about getting uncomfortable.

 

Maven Moment:

Before we wrap up this episode, I wanted to share a personal story that will hopefully inspire you to get out of your comfort zone. Towards the end of the show, Adria was talking about being so, so shy that she didn't even want to walk down the aisle of her own wedding because she was afraid that people would look at her. This is such a great story because if you look at Adria now, who has spoken on the stage of TEDx, you can see that she has obviously overcome that fear! Listen to the end of the interview to hear my personal story about breaking out and getting uncomfortable.

 

Mentioned in This Episode:

www.michellemcglade.com/

Maven Inner Circle

Making The Maven on Facebook

 

Connect with Adria:

Website

Podcast

Take Adria's Challenge!

Good day Mavens!! Shout out to Jane for inspiring this topic. This Maven Mini is for all those introverts out there who do not love networking. How can you be a great business owner, marketer, and networker if you're introverted? Believe it or not, I am an introvert! I'll be sharing some of the best tips that worked for me at these often times scary and overwhelming events in this Maven Mini episode!

Alright, let's jump in!

1) Tip number one is to host your own party. I'm much more excited and engaged when I'm hosting my own Facebook group instead of showing up and trying to participate in others' groups. I also hosted my own networking events at my clinic. I feel much more comfortable throwing the party than attending the party.

2) Understand what your prime time is. Networking events take place at all hours of the day, so what's the best time for you to get out there? I know I'm not a morning person, so I’d rather not get out of my comfort zone before noon.

3) Pick events that fit you. It's not about trying to shove that square peg into a round hole. When you're able to go to an event that actually interests you, you're removing another objection in your head as to why you shouldn't/can't/won't go. Maybe you'll have more fun at a book club than a huge international meet & greet conference. Pick what fits best!

4) Prepare. Sounds silly? It's not. There's so much anxiety for some us to really leave the house that preparing a little bit before you go will help ease some of that tension. Have one to three questions already prepared to ask people at these networking events. It will help you break the ice and get you into the conversation a lot easier.

5) Set a goal. If you set a goal for yourself, you're going to feel so much better because you'll be able to take the pressure off. What do I mean? Well, it can be nerve wrecking to walk into a busy networking conference and see huge crowds of people there. If you have a goal in the back of your head to connect with just one person authentically, it will ease you into the environment and you won't feel as overwhelmed.

6) Be yourself!!!

 

I hope these tips and tricks help you, and feel free to message me on how it all worked out! Also, once you've done all these things, be sure to follow-up, as that's the most important process.

One last thing before I go, if you're interested, I wrote a blog post called 54 Ideas For Where To Network that you can check out to help you get a bit more inspired. Talk to you next week everyone!