Making the Maven

I was talking to a potential client today, and she reminded me of the importance of having a good community around you. It’s so critical for your success. This person said something along the lines of, that she was making excuses and having a hard time focusing. She was having somewhat negative self-talk. But, she also said something about her husband. He’s not understanding why she’s taking so long in this journey. She also talked about her friends, how she’s afraid to talk to them because all they do is tell her what she wants to hear.

Uh oh! The good news is that this woman knows she needs to go outside of her circle of friends and find someone who will give her that tough love, and actually help her, instead of hinder her! If you do not have someone, whether paid or free, I highly encourage you to seek out some sort of mentor or coach, to help you along and get your mind and business on the right track.

Another thing, not everyone has a supportive spouse. I’m fortunate that I am able to talk to my husband about some of my struggles every night. Also, I have some very close entrepreneur friends, but that doesn’t mean they’re necessarily a good fit for my everyday life issues. What it boils down to is having good, and strong, communities, where you can depend on the support of not just one, but several people who automatically ‘get it.’ You gotta find your cheerleaders and those who can help lift you up.

Again, these friendship circles aren’t an ‘it’s nice to have,’ they are a ‘need to have.’ You need support, you need guidance, and you need to know you’ve got a community of people who are all rooting for you, and that have your back.

Regina Partain Bergman is a business marketing strategist. She works with small to medium-sized businesses that have little-to-no money to spend on marketing! Regina shares her tips on what you can do to market your business better, and why you should always focus on working yourself out of your job, if you wish to sell your company and enjoy retirement.

Key Insights & Aha Moments:

*Don't forget to grab my freebie!

*Who is Regina? Regina has been a business owner for as long as she can remember.

*We learn from our failures. This makes us better and stronger.

*Regina talks about her book, Bulletproof Your Marriage.

*As we get older, we start moving further and further away from our dreams. However, Regina helps bring people back to 'reality,' and helps them achieve those long-lost dreams.

*People have dreams that they'll retire from their business someday, but only 30% of small businesses end up selling.

*Why is reaching a 'million dollars,' such a key number for people?

*When someone's ready to buy your business, they don't want to also have to pay you as an employee. Work yourself out of your job.

*Business owners never raise their prices!!!

*Most people do not advertise effectively. They use a shotgun approach which simply doesn't work in this day and age.

*You have to stand out from the crowd!

*People get so stuck on trying to stand out from the crowd! We get overwhelmed by how the 'big guys' market.

*Marketing and advertising is just a muscle you need to develop.

*You can sign up for some of Regina's free marketing videos, to help take action and get yourself out there, STAT!

Maven Moment:

I'm going to end this show by asking you a very important question. So, on the theme of following up and being consistent, have you ever been scared to follow up? Ever thought, "What the heck do I say?" I can probably guess that following up is lacking hugely in your business. It's what's standing in your way from getting your foot in the door. So, this week, I challenge you to face your fear and follow up!

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Making The Maven Community on Facebook

Connect with Regina

Website

Bridgeportismarketing.com

Reginaatthelake.com

One of my fabulous listeners asked me a question, "Do you think it's important to spend time in your office when you don't have any clients?" I can read it in two ways. Is it important to be physically in your office when you don't have any clients or is it just important to be making sure you're working in your business vs. on your business?

So, this is what we'll be diving into on this week's Maven Mini. Okay, let's clear the air. I don't believe you have to physically be within your office at all times, but I believe it's extremely important to get your butt out of your seat and work on your business, aka getting more clients in your door!

If you've got 20 hours dedicated to seeing clients in your business, but only have 3 active clients *right now*, what does this mean for you? It means you gotta move it! It means you gotta put yourself out there in other ways so that those 20 hours still get used up. How are you going to grow you business by only serving 3 people and not making any efforts to grow bigger? That's a lot of sitting in your chair doing nothing!

So, what are some of the ways where you can get your butt outta your seat? Get into your local community and network! Look them in the eyes and share more about yourself! Help people get to know, like, and trust you!

The next thing you could do, is follow up with people you've already connected with! Further deepen those connections, and get to know those people a bit better. I'm going to throw in a quick promo right now, to remind you that I have a brand new freebie out, to help you do just that! Go check it out!

Another way you can expand, is by building your potential client database, and doing a bit of research on who you want to work with and reach out to. A little bit of market research, if you will, on where your target audience is hanging out! You can reach out to people and write guest blog posts so you can position yourself smack-dab right in front of your people.

There are so many ways you can use that extra time to grow your business, and get people through your door. Don't miss the opportunity by sitting on your butt doing nothing!

Regina Partain Bergman is a business marketing strategist. She works with small to medium-sized businesses that have little-to-no money to spend on marketing! Regina shares her tips on what you can do to market your business better, and why you should always focus on working yourself out of your job, if you wish to sell your company and enjoy retirement.

Key Insights & Aha Moments:

*Don’t forget to grab my freebie!

*Who is Regina? Regina has been a business owner for as long as she can remember.

*We learn from our failures. This makes us better and stronger.

*Regina talks about her book, Bulletproof Your Marriage.

*As we get older, we start moving further and further away from our dreams. However, Regina helps bring people back to ‘reality,’ and helps them achieve those long-lost dreams.

*People have dreams that they’ll retire from their business someday, but only 30% of small businesses end up selling.

*Why is reaching a ‘million dollars,’ such a key number for people?

*When someone’s ready to buy your business, they don’t want to also have to pay you as an employee. Work yourself out of your job.

*Business owners never raise their prices!!!

*Most people do not advertise effectively. They use a shotgun approach which simply doesn’t work in this day and age.

*You have to stand out from the crowd!

*People get so stuck on trying to stand out from the crowd! We get overwhelmed by how the ‘big guys’ market.

*Marketing and advertising is just a muscle you need to develop.

*You can sign up for some of Regina’s free marketing videos, to help take action and get yourself out there, STAT!

Maven Moment:

I’m going to end this show by asking you a very important question. So, on the theme of following up and being consistent, have you ever been scared to follow up? Ever thought, “What the heck do I say?” I can probably guess that following up is lacking hugely in your business. It’s what’s standing in your way from getting your foot in the door. So, this week, I challenge you to face your fear and follow up!

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Making The Maven Community on Facebook

Connect with Regina

Website

Bridgeportismarketing.com

Reginaatthelake.com

One of my fabulous listeners asked me a question, “Do you think it’s important to spend time in your office when you don’t have any clients?” I can read it in two ways. Is it important to be physically in your office when you don’t have any clients or is it just important to be making sure you’re working in your business vs. on your business?

So, this is what we’ll be diving into on this week’s Maven Mini. Okay, let’s clear the air. I don’t believe you have to physically be within your office at all times, but I believe it’s extremely important to get your butt out of your seat and work on your business, aka getting more clients in your door!

If you’ve got 20 hours dedicated to seeing clients in your business, but only have 3 active clients *right now*, what does this mean for you? It means you gotta move it! It means you gotta put yourself out there in other ways so that those 20 hours still get used up. How are you going to grow you business by only serving 3 people and not making any efforts to grow bigger? That’s a lot of sitting in your chair doing nothing!

So, what are some of the ways where you can get your butt outta your seat? Get into your local community and network! Look them in the eyes and share more about yourself! Help people get to know, like, and trust you!

The next thing you could do, is follow up with people you’ve already connected with! Further deepen those connections, and get to know those people a bit better. I’m going to throw in a quick promo right now, to remind you that I have a brand new freebie out, to help you do just that! Go check it out!

Another way you can expand, is by building your potential client database, and doing a bit of research on who you want to work with and reach out to. A little bit of market research, if you will, on where your target audience is hanging out! You can reach out to people and write guest blog posts so you can position yourself smack-dab right in front of your people.

There are so many ways you can use that extra time to grow your business, and get people through your door. Don’t miss the opportunity by sitting on your butt doing nothing!

Byron Morrison is a corporate dropout, much like the rest of us. He was overweight, stressed, and unhappy with his marketing job. He kept fooling himself into thinking that it was the company he hated, but after a job interview, he quickly realized it was really the career that he hated. He decided to quit everything, and go back to school for nutrition. Today, he's the Founder of Tailored Lifestyles, where he offers habit, nutrition, and fitness coaching.

Key Insights & Aha Moments:

*How did Byron get started as a coach?

*Byron was overweight and stressed when working at his corporate job.

*What's the wellness industry like in the UK?

*Solid business skills are what's missing in the wellness industry.

*Byron wants to help people who are just starting on their fitness journey.

*At the end of the day, it's all about relationships.

*It's harder to build trust and a strong relationship online.

*Make sure your niche and your passion are aligned.

*What kind of goals has Byron set for himself?

*Byron had a huge fear of failure when he first launched his business.

*How did Bryon structure and achieve his goals?

*Everything always takes a little longer than you think.

*What's Byron's book about?

Maven Moment:

I want to quickly share a thought about finding your target market. I don't think you should pick a career if you're not passionate about it. So many people pick particular niches because they think it's marketable, and it might be, but are you passionate about it? Because if you're not, it's just going to be an uphill struggle.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Making The Maven Community on Facebook

Connect with Byron

Website

There are four things I did when I first started my acupuncture practice, that I would like to share with you today. Okay, so, what were the four things I did to basically break even, and start making a profit? Well, let's get into it.

1. When I first started out, I was fresh out of school. I knew I was starting a business, so I started seeing clients out of my house. This is an excellent way to reduce the cost, and save up for your clinic. I wanted to start practicing right away and to build a resource of testimonials from clients who fell in love with my work.
2. I got a side hustle job. I knew that being an acupuncturist wasn't going to pay the bills right away, so I found something extra to help supplement the income a bit. I had a lot of startup costs to cover, and I needed a boost! The side hustle job, there are pros and cons to it. I actually ended up leaving it much sooner than I thought. My clinic was growing fast, and it was spreading me thin.
3. Before I even moved into my office, I spent a lot of time networking with other practitioners, and subletting them into my new office space. This helped cut down my costs considerably! This forward thinking really, really paid off!
4. The last thing that I did, that really helped me break even from day one, was I worked my behind off! I really busted it! You cannot, cannot slack off, while you're trying to take off!

There are four things I did when I first started my acupuncture practice, that I would like to share with you today. Okay, so, what were the four things I did to basically break even, and start making a profit? Well, let’s get into it.

1. When I first started out, I was fresh out of school. I knew I was starting a business, so I started seeing clients out of my house. This is an excellent way to reduce the cost, and save up for your clinic. I wanted to start practicing right away and to build a resource of testimonials from clients who fell in love with my work.
2. I got a side hustle job. I knew that being an acupuncturist wasn’t going to pay the bills right away, so I found something extra to help supplement the income a bit. I had a lot of startup costs to cover, and I needed a boost! The side hustle job, there are pros and cons to it. I actually ended up leaving it much sooner than I thought. My clinic was growing fast, and it was spreading me thin.
3. Before I even moved into my office, I spent a lot of time networking with other practitioners, and subletting them into my new office space. This helped cut down my costs considerably! This forward thinking really, really paid off!
4. The last thing that I did, that really helped me break even from day one, was I worked my behind off! I really busted it! You cannot, cannot slack off, while you’re trying to take off!

Byron Morrison is a corporate dropout, much like the rest of us. He was overweight, stressed, and unhappy with his marketing job. He kept fooling himself into thinking that it was the company he hated, but after a job interview, he quickly realized it was really the career that he hated. He decided to quit everything, and go back to school for nutrition. Today, he’s the Founder of Tailored Lifestyles, where he offers habit, nutrition, and fitness coaching.

Key Insights & Aha Moments:

*How did Byron get started as a coach?

*Byron was overweight and stressed when working at his corporate job.

*What’s the wellness industry like in the UK?

*Solid business skills are what’s missing in the wellness industry.

*Byron wants to help people who are just starting on their fitness journey.

*At the end of the day, it’s all about relationships.

*It’s harder to build trust and a strong relationship online.

*Make sure your niche and your passion are aligned.

*What kind of goals has Byron set for himself?

*Byron had a huge fear of failure when he first launched his business.

*How did Bryon structure and achieve his goals?

*Everything always takes a little longer than you think.

*What’s Byron’s book about?

Maven Moment:

I want to quickly share a thought about finding your target market. I don’t think you should pick a career if you’re not passionate about it. So many people pick particular niches because they think it’s marketable, and it might be, but are you passionate about it? Because if you’re not, it’s just going to be an uphill struggle.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Making The Maven Community on Facebook

Connect with Byron

Website

Skyler Dennis is the co-founder of I Stay Woke and the Co-author of the fictional book, How to Cheat Death. Skyler went from making $5,000-10,000 a month from the comfort of his own bed to being absolutely broke! If anyone has had an up and down entrepreneurial journey, it's definitely been Skyler.

Key Insights & Aha Moments:

*What is Skyler up to these days?

*How did Skyler become an entrepreneur?

*Skyler went from $5-10k a month with just laying in bed to being absolutely broke.

*How do we start overcoming our fear?

*What are you more afraid of? Being broke? Letting your family down? Pinpoint those feelings.

*You have to be visible for your audience! If you don't do that, then you won't be able to help those who need it the most!

*Skyler shares some of his blogging tips.

*There is no secret to success.

*Skyler honestly didn't even have a clue that he'll be where he is today, a couple of years ago.

*Skyler wrote a business fiction book entitled, How to Cheat Death.

*This book is perfect for entrepreneurs who need a little pick me up or inspirational boost!

*Skyler gives a quick shoutout to his mentors!

*What's it like having a business partner?

Maven Moment:

Let's go back to fear. My client and I were discussing this recently. We don't always want the same thing for our business today, than we did when we first started our entrepreneurial journey. Those pivotal moments can be very scary for us, because we're venturing into the unknown. We don't know if the leap we're about to take will be a successful one! But here's the thing, don't be afraid! Fear is a good thing, and if we didn't have it, then we'd never try to strive for bigger and better goals.

Mentioned in This Episode:

Michellemcglade.com

Maven Inner Circle

Making The Maven Community on Facebook

Connect with Skyler

Website

How To Cheat Death: Nine Keys To Overcoming A Dead Broke Mentality, by Skyler Dennis and Jamonica Nunnery