In this episode, we take a closer look at the decision-making process, how to choose the best option in tough situations, and deal with "buyer's remorse" when making big decisions on the ranch.

The YouTube video "Sunk Cost and Status Quo Bias" can be found on the Ranching 4 Profit YouTube channel here: https://www.youtube.com/watch?v=9muNk8cgYH0

You can learn more about Ranching for Profit, subscribe to the RMC newsletter and find other resources check out the Ranch Management Consultants website here: https://ranchmanagement.com/

To get in contact with PCBFA or check out our archive of newsletters, factsheets, and research projects check out our website at https://www.peacecountrybeef.ca/

The music in our intro and outro is Redwood Highway by Jason Shaw, find more at https://www.audionautix.com/