The higher your video view count, the higher your salary. Kyle Milan gives you the best ways to capture your audience's attention and get your point through on video content.

In the past, industrial manufacturing companies typically spent thousands of dollars for a spotlight video to showcase on their website and call it a day for content. However, more is needed to stand out when everyone else is doing the same and attending the same trade shows and conferences. The best way to stand out creatively and display your brand's best attributes is through consistent video content creation, ultimately boosting your brand and generating revenue.

Long videos are fine, but if you chop out smaller bits of them, you can republish those snippets on YouTube Shorts, Instagram, LinkedIn, and similar short-form format-friendly platforms. These shorter videos should be in a phone aspect ratio (9:16). Another form of content is raw videos, short, selfie content in front of your company’s product or at an event - you get plenty of engagement for a short amount of work (editing can be pretty tedious - trust us)!

Always see what type of videos are working with your audience and gauge feedback from them in the form of polls. Keep a consistent posting schedule on YouTube, LinkedIn, and your website; keep track of engagement data, see what works, and constantly adapt! With consistency, success will follow.

#technicalsales #kylemilan #contentcreation

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