In this episode of the Say Hola Well podcast, hosts Luzy King and Viridiana Ponce discuss the journey of Latina entrepreneurs, focusing on the importance of financial literacy, access to capital, and the balance between motherhood and business. They share personal stories, insights on pricing strategies, and the mindset shifts necessary for success in entrepreneurship. The conversation emphasizes collaboration among women and the need for community support in achieving financial goals.

Episode Highlights:

00:00 Introduction and Connection Between Hosts

01:58 Viridiana's Journey: From Mexico to Entrepreneurship 10:06 The Importance of Financial Literacy in Business

12:09 Accessing Capital: Resources for Small Businesses

16:34 Balancing Motherhood and Business

20:12 Mindset Shifts in Entrepreneurship

22:22 Pricing Strategies and Overcoming Sticker Shock

25:14 Adapting to Market Changes and Learning from Failure

27:37 Financial Success and Future Goals

About our guest Viri:

Viridiana Ponce is a Latina Business Consultant and founder of VP Consulting, where she helps food entrepreneurs build profitable, sustainable businesses. With over a decade of experience, she specializes in financial education, pricing strategy, and business planning—empowering Latina business owners to grow with confidence. Her mission is simple: turn passion into profit and build generational wealth through strategy, not hustle.

Connect with Viri on Instagram

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