Being on a waitlist is one of the most powerful things ANY business can do. Most have an aversion to it or think you have to already have a huge following to take advantage of the psychological and logistical benefits.

Classic chicken and the egg thing.

Here’s a question about the topic and Nic’s response.

Comment/Question

from Andrea Caprio on Consistent Record Breaking Months - The Three Changes Laurel Made

Small improvements over time lead to the flywheel go faster. Thank you for generously sharing this over the shoulder with us. Laurel is a star at implementing. I like the waitlist idea and though it makes sense for a large following such as Laurel's, I am curious to learn how we can make this work when we are at a less advanced/clients/leads stage than she is.

Listen to the answer above or watch the video response here:

Resources:

* Consistent Record Breaking Months - The Three Changes Laurel Made (Video)

* The Letter

* From Form to Function: How To Think Your Way to Clarity (Article)

If you found this useful, please feel free to share with someone else that might also find it useful.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

This is a clip from an event recording.

Resources:

* Read Big Heads and Long Tails (part 1) here

* “Big Heads and Long Tails” is core to the Success Circle Curricula.

Engage The Field

If you have questions or need help, drop your questions or insights in the comments section of Big Heads and Long Tails.

Hope you find this helpful or interesting. If so, all we ask is that you share it with someone like you.

Man Bites Dog

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

In May, The Success Finder founder Brandon Straza interviewed Nic Peterson to kick off the new Success Finder Media brand.

This is a clip from that interview.

You can find the full article in the resources below.

Resources

* Try This Productivity Tip Now articles & resources

* Dr. Jeff Spencer’s Champions Daily Schedule

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Watch:

Resources:

* The Next Best Step Might Be ... In The Rearview Mirror? Article, recording, and exercise.

You can subscribe to your favorite podcast player. or download the substack app for easy listening.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources:

* Allegiance Capital and The Allegiance Accelerator: Building Trust at Lightening Speed (Free)

* The Problem With “Funnels”

* Allegiance Capital is covered in the out-of-print book, R3: Retention, Referrals, and Raving Fans which is available for TGA+ members here

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Bigger is not always better - and not for the reasons you might think.

Most of the time trying to scale your business can get you further away from what you want. Not because scale is bad, but because of how you’ve been taught to think about it. Spending more on advertising is often the last lever to pull, not the first (or only).

Resources:

* Doing The Least Possible. The Power of MED

* Solvable Problem. A Core Concept of the Guardian Academy and Laurel’s Advertising Program.

More Podcasts:

* The Guardian Audio Network: GuardianPodcast.com

* Laurel’s Podcast: Be Everywhere With Ads

More from Nic:

* Bumpers Book. Get It On Amazon or Get a Free Digital Copy at FreeBumpersBook.com

Get Guardian Marketing Direct To Your Inbox

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources:

* Laurel’s Corner (Free)

* Laurel’s $7 ad program

* Five-day training with Nic and Laurel (Free)

Work directly with Nic and Laurel in the new Success Circle Mastermind

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources:

* Recapture and Reallocate (Free)

* Allegiance Capital and The Allegiance Accelerator: Building Trust at Lightening Speed (Free)

* The Problem With “Funnels”

* Allegiance Capital is covered in the out-of-print book, R3: Retention, Referrals, and Raving Fans which is available for TGA+ members here

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe