Today’s episode is all about **Manchester City’s record-breaking £1 billion kit deal with Puma**, what it means for the club’s future, and why City are leading the Premier League off the pitch as well as on it.

We break down:

- The details behind the new kit deal: how long, how much, and why it’s so big

- The global appeal and “brand synergy” between City and Puma

- Why Haaland’s superstar status is crucial to City’s growth

- The financial muscle that lets City keep buying top talent

- How City’s academy strategy keeps the money rolling in

- The business side of football: why City’s approach works and what rivals can learn

Whether you’re a City fan, a business of football geek, or just want to understand why the Blues are *so* far ahead, this is the episode for you!

Let us know your thoughts below – are City changing the game off the pitch? Would you ever want to see a different kit manufacturer?

🎧 | Listen to the Talking City Podcast on Spotify: https://bit.ly/MCFCPod

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Welcome to the Talking City Podcast by the Manchester Evening News, covering everything Manchester City featuring Chief Manchester City writer Simon Bajkowski, Senior football writer Tyrone Marshall and Manchester City writer Joe Bray.

👩‍💻 | Manchester City news: https://www.manchestereveningnews.co.uk/all-about/manchester-city-fc

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🎧 | Spotify: https://www.bit.ly/MCFCPod

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