We talk about upsells, ascension and subscription models, “polluted revenue” and firing toxic customers. We continue our talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

What happens after you’ve gained a new customer is a strategic part of your business. Here we talk about a world class customer experience and the systems that make this smooth and consistent. Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

Yesterday we spoke about nurturing, today you get paid: conversion tactics! During these next episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

Spoiler alert: the greatest salesman of all time according to the Guinness Book of World Records did nurturing which we are covering today. Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

We’ve spoken about locating your ideal customer but now we need to reel them in by offering them value, not selling to them. Today we talk about ethical bribes and lead capturing. Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

Once you know your target audience, have a clear message, what vehicle will you use to connect with them? This is part 3: Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own “ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com

Today we talk about the famous story from Russel H. Conwell and how it relates to the back end of a funnel that many companies overlook.

It’s not about YOU it’s about your customers so you should not focus on the product but rather the benefits. When you buy a $6 coffee it is more about the experience than just a coffee. How does this translate to your offering?

When it comes to messaging and advertising, most companies are like that guy at the party that doesn’t stop talking about himself. As a company, YOU want to be the person that is listening to stand out with your marketing and from the crowd. Here are several ways to do it!

Over the next couple episodes we are going to talk about the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own ULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan” here: www.ripplesaffect.com