ManagementCast by IMD

Many companies disrupting legacy industries today have put customers at the center of their business models. Firms like Uber, Deliveroo and Airbnb are all built on customer-centric insights.

But what does the future of customer-centricity look like? In this episode, Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy at IMD, explores the degree to which customer data will become ever more important, and how a greater focus on analysis may be the key to success.

How will companies win out in the years to come?

As the author of two books on how to win and keep customers, in episode 4 of ManagementCast, Meehan helps listeners understand just what to expect when dealing with the consumers of tomorrow. The bottom line: businesses that prioritize client interests perform better than their peers. Join us to hear how.

Read our new magazine, I by IMD, here.
Discover IMD's leadership programmes here.

Guest: Professor Sean Meehan
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower 

It can take years to build a truly customer-centric approach in the boardroom; so how do brands maintain that focus over decades?

Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says the temptation to go back to “business-as-usual” is strong. Top brands, however, know that chasing ever better consumer experiences is key to long-term success.

As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 3 of ManagementCast, he gives an insight into the pitfalls of pursuing customer-centricity, and how to avoid them.

Read our new magazine, I by IMD, here.
Discover IMD's leadership programmes here.

Guest: Professor Sean Meehan
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower 

Many businesses believe they serve their customers; but very few do so as effectively as Amazon, Tide, or Virgin. What differentiates these market leaders from their commercial rivals?

Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says that being customer-centric is a key part of their approach. As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers.

In episode 2 of ManagementCast, he gives an insight into how to become truly customer-focused, and what that can mean for your business.

Read our new magazine, I by IMD, here.
Discover IMD's leadership programmes here.

Host: JohnJo Devlin
Guest: Professor Sean Meehan
Produced by: JohnJo Devlin
Editing: Max Bower 

In this inaugural episode, JohnJo Devlin is joined by Sean Meehan, the Martin Hilti Professor of marketing and management and Dean of Faculty at IMD. 

Professor Meehan is the author of multiple books on Customer Centricity; an often misunderstood concept that he explains in his first conversation with ManagementCast.

Read our new magazine, I by IMD, here.
Discover IMD's leadership programmes here.

Host: JohnJo Devlin
Guest: Professor Sean Meehan
Produced by: JohnJo Devlin
Editing: Max Bower