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In episode 4, Co-Hosts, Isaiah Bollinger and Timothy Peterson of Trellis bring on Michael Powers who is implementing B2B eCommerce for Alaska Rubber Group. Michael Powers is a B2B eCommerce strategist with over 15 years of digital marketing and eCommerce experience including re-platforming of a legacy B2B eCommerce platform and implementing customer adoption & acquisition strategies. Michael Powers had built out a B2B eCommerce program for a distributor and brought their revenue from next to nothing to 30% of all sales. He is now back at it again with a new organization to transform their sales from offline to online.