Do you set the expectations for your customers, or do they set the standard for quality, delivery, products? It’s time to take charge of the what, when, where, and why of your customer’s expectations. Plus do it in such a way that they feel good about it all. By getting out front of those expectations, you take away 90% of the issues you will have and make the process for both you and the customer enjoyable. Aaron and Terry will discuss the process together and give you tips, ideas, and resources you can put to work right away.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * Our Success Group Releases a New Online Business Growth Training Module Experience - Our Success Group recently announced a brand new resource for small businesses starting their business or ready to grow with a strong foundation of business success principles. The 5 Keys of Business Success - Growing and Launching Online Training. This experience includes over 5 hours of training videos broken down into 5 to 20-minute bite-size crunches that are easy to follow along and take action immediately. The 25 specific detailed modules cover 5 key areas of a business, including knowing all of your numbers, pricing for profit, workflow and organization, delivery and follow-up, plus the marketing foundation! Included in these 5 keys and 25 modules, there are 26 actions steps to take at the end of each module. These action steps are designed to give business owners the tools needed to work on their foundation for success and put this training to work immediately. https://oursuccessgroup.com/5keys/* Coloreel Secures $8.1M in Private Placement - Coloreel, a Swedish company that offers on-demand thread dyeing technology, raised 70 million SEK (≈ 8.1 million USD) in a private placement to existing and new shareholders. The funding will support the company’s market expansion and growth and initiate expansion into new application areas like sewing. Dad Joke: Hear about the guy who proposed to his girlfriend at the gym and she said no?Yeah, that didn’t workout.

Managing Customer Expectations Aaron: Do you set the expectations for your customers, or do they set the standard for quality, delivery, products? It’s time to take charge of the what, when, where, and why of your customer's expectations, and for them to feel good about it all. Terry: Aaron, here’s a pet peeve of mine: “When can I get the shirts?” With a response of, “When do you need them?” That’s not setting expectations. Aaron: I hear a lot of folks I work with having challenges with customers when it comes to getting artwork, and explaining what they need as print-ready artwork. Any ideas on how to better manage those expectations Terry: Obviously a big topic is the lack of stock of blank shirts and hats. When everyone has gotten so used to just buying more “on-demand” and the customer just expects they will get the shirt they wa...