Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is currently coming from and the changing face of global media.

https://www.trinityp3.com/2019/10/investors-and-the-economy-stupid/

Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, a global specialist audit company with a focus on marketing and advertising. He talks about the difference between benchmarking and auditing and the various types of audits Financial Progression provides to their clients. He also shares his unique approach to the audit process that is winning Financial Progression and increasing the number of fans around the world.

https://www.trinityp3.com/2019/10/audits-in-marketing-advertising/

Christian Bartens is possibly best known as the Founder and CEO of Datalicious, but he is also an Investor, Advisor and C-Level Data Analytics Expert and Entrepreneur who is using his 20 years of experience to help companies build data capabilities in-house that deliver tangible business outcomes. Here he talks about the use of data in marketing, advertising and sales and new opportunities to use data to inform and align businesses to performance.

https://www.trinityp3.com/2019/10/data-ai-agile-business-practices/ 

Joe Pullos is the Festival Director of Spikes Asia. He talks about the importance of creativity in not just advertising and marketing, but the increasing importance of creativity in solving business problems and driving growth. He also discusses the role of Spike Asia in showcasing creative talent and ideas from the most populous region of the world - Asia.

https://www.trinityp3.com/2019/10/role-of-creativity-marketing-advertising/

Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University, and has worked on both sides of the client/agency relationship. He talks about the difference between being on the agency and the advertiser side and how his time as a Senior Regional and Global Marketer has enriched his appreciation of brand and marketing.

https://www.trinityp3.com/2019/09/advertising-from-brand-marketing-perspective/ 

Andrea Edwards is The Digital Conversationalist, helping professionals and businesses tell better stories and embracing social media leadership. She talks about the power of embracing social more than media in social media and the importance of being authentic in engaging people. But also how wrong it can go when used in a deceitful and manipulative way.

https://www.trinityp3.com/2019/09/good-bad-social-media/

Dominic Powers is the CEO of CtrlShift a global SaaS company that is transforming audience engagement with technology, aggregation, data and insights. He talks about their Hub platform which is reducing complexity and improving the efficiency and effectiveness of programmatic media, delivering improved transparency in the process for advertisers, their agencies and publishers.

https://www.trinityp3.com/2019/09/increasing-transparency-programmatic-media/

Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management Marketing specialist who discusses many of the challenges and considerations for a procurement professional working in marketing, sharing some of the hard-earned lessons she has discovered along the way working in banking, booze and retail.

https://www.trinityp3.com/2019/09/challenges-facing-procurement-in-marketing/

Steve Sheppard is the Managing Director ANZ at Interactifs, a professional training and coaching company founded in France more than 30 years ago. He reflects on his 30 years in market research and advertising and for a communications profession, we often overlook the important skills of effectively communicating in a business context and how more focus on achieving specific outcomes and communicating with intent would improve the performance of all involved.

https://www.trinityp3.com/2019/08/communicating-more-effectively-in-business/

Jon Wild is the Vice President for Marketing in North America at Groupon and he discusses the lessons from his career from his time as General Manager of Brand and Advertising at Telstra through to launching and growing online platform HotelClub and now at Groupon. He shares his thoughts and experiences on marketing for brands, driving growth and delivering business objectives.

https://www.trinityp3.com/2019/08/marketing-for-brands-growth-business/