When we’re coaching clients, one of the most common questions that we receive is about how to interact with the C-Suite at a company. How does a business continuity, crisis management, or security professional communicate with senior executives day to day – and when it’s time to sell the program?
In this week’s episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser shares his personal experiences with C-Suite interactions, touching everything from interviews, communicating during a crisis, and the elevator speech.
Episode Transcript
Hi folks, Bryan Strawser, Principal and CEO at Bryghtath, and welcome back to the Managing Uncertainty podcast.
This week, I want to talk about communicating to senior executives, how to really talk to your CEO, your C suite, your board members, kind of that whole upper echelon of your organization.
My first, I had a number of encounters, I worked for a large Fortune 50 company for about 21 years, I had a number of encounters with senior leaders. Then eventually I got to the point where I was interviewing with them in order to obtain that next role or promotion. My first interview with one of our senior executives at that company back in 2009, once we got past the pleasantries, and of course, we knew each other. I had worked in his organization for some time.
He drops this bomb of a question on me. Bryan, given what you know about our current global operations and our plans for the next few years, how would you currently characterize our risk exposure from a continuity perspective, and what do you think we should change strategically during your tenure in this role?
Of course, I immediately kind of crapped my pants and I was like, oh God, what did I get myself into? Then I took a deep breath and kind of rolled into my answer for this question, which I kind of anticipated a similar question.
When I talk to folks about what keeps them up at night about interacting with their C suite, I hear some common things. I hear concerns about not being prepared, about not knowing the answer to a question, about being unable to get the message across because we don’t speak the same language. We’re not thinking about the same things, and I also get the concern about their reaction. What happens if my point of view gets challenged and what does that mean?
There’s a lot of challenges. There’s a lot of things here to really think through. The challenges I think that folks are dealing with going into these conversations with the C suite, the first is about jargon. If you think about the spaces that we work in, global security, enterprise risk, crisis management, crisis communications, business continuity, disaster recovery, there’s a lot of jargon.
There’s a lot of specialty in what we do, and we don’t always know how to communicate that to people that are not in our industry, that are not in our space but I’m going to tell you that that’s one of the critical skills as a leader in this area that you’re going to have to figure out how you make that work for yourself, because you eventually become the leader in your organization for the things that you do and you’re that interface. You’re the interface between the leadership of the organization and your function, and understanding how to communicate without using that jargon and provide simple explanations for the things that your team does, that you do, will be critical to your success.
Another challenge is just the lack of organizational alignment like folks don’t know what you do and they don’t know, they, therefore, they don’t know how to interact. You may not know what level of detail to communicate. I’ve seen folks go to these meetings where they’re just not prepared or the r...