A short 10 minute talk on whether we should be creating innovative and better ads for inspiring Australians (or anyone else for that matter) to take the COVID-19 vaccination.
The talk was inspired by a newspaper article by Russel Howcroft (@howcroft). Check that opinion piece here - Vaccine hesitancy horse has bolted. We need a powerful campaign in the Sydney Morning Herald.
Here are the links of some of the interesting ads I mention on the episode:
The ad from Australia: https://www.health.gov.au/resources/videos/covid-19-vaccines-how-to-stay-informed-30-second
An ad from Scotland for the 18-20 year olds: https://www.youtube.com/watch?v=ezkOphHk2q8
Singapore goes disco: https://www.youtube.com/watch?v=sZzjMw5V9WU
Stanford Medicine: https://www.youtube.com/watch?v=6W2PSWeDSoU
India: https://www.youtube.com/watch?v=6-M68pkX4uQ