MAP IT Marketing

Tik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand. 

Part of Tik tok’s charm is its ability to help you quickly learn what content works, and what doesn’t. The video content you make is easily sharable or can be published on other platforms. This was a key reason I decided to jump all in this year, as part of my goal to grow my Youtube channel (Marketing with Rachel Klaver), to one thousand subscribers this year. I have over six hundred to go, so it may become a two year goal!

Tiktok is a powerful tool for small business owners. But I know it’s scary when you aren’t sure what to do, and how to do it - so this podcast is a beginners guide to all things Tiktok strategy. 

Last year I did a podcast with Tash from Jubly-Umph about Tiktok. At the time it all felt a bit hard to add to everything else I was doing. After that podcast I jumped in, applied some of her wisdom and started to find my space.

This took a while. And it felt weird, hard and uncomfortable to be on there. Now - I love it. It’s one of my favourite places, and I’ve loved growing a community on there of people I love interacting with, and learning with. 

If there was one piece of advice I’d give, whether you listen this week, or skip to an episode where I’m not tell you to do video it’s this, “Don’t underestimate the power of Tik tok “

(PS: The notes I referred to as I worked through this podcast weren’t numbered, and halfway through I discovered the pages were out of order. So also enjoy my hope that I’m numbering correctly throughout the podcast. If I did miss a number - I apologize. We can make it “13 tips” instead!

What we’ll cover:

• Why you need to consider TIktok
• What you can do beyond tiktok with your content
• How to set up your profile
• Why you need to do as a locally based business
• How the algorithm works
• What sort of content to create
• Whether you should use trends
• How to see your content creation
• How to build a community. 

Important Links

CAP CUT

The Content Masterweb

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

Other Episodes

Hooks to use

Creating content captions/scripts

Jubly-Umph’s Tik Tok story

See omnystudio.com/listener for privacy information.

Yes it’s true. Email marketing can make a dramatic difference to your sales with an e-commerce business. But if you think sending out a monthly email to everyone on your list is going to get you the results you deserve, then this podcast will help you change your mind.

 

I’m thrilled to have team member, and fellow marketing strategist at Identify, Tracey Smith with us today. Tracey specializes in ECommerce marketing, and teaches what she herself applied to her own successful and thriving ecommerce business.  

 

In this episode we cover how to best cater for different audiences at each stage of the customer journey, what Tracey uses to keep people buying without sending out mass emails, how to get more sales from new subscribers, how often we can email people and how to use marketing automation to improve customer satisfaction. 

 

We’ll also cover the different types of customers you need to talk to, and what you need to have in your emails. 

What we’ll cover:

• Why Tracey loves email marketing
• How often you should email your list
• How to get the best results from your list
• How to use marketing automation for easy sales
• What to do to get better reviews from customers
• How to cater for people at different stages of the customer journey with email marketing

 

Important Links

 

Get in touch with Rachel and Tracey

Try ActiveCampaign

Survicate

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

SEO. We all know we need it, but many of us don’t know what it is exactly, and how we make it all happen.

(We also know many people spam us with SEO warnings and offers in our inbox all the time, promising big things if we pay them money to fix it - but that’s another matter entirely! Please do feel free to ignore them!)

Marketing strategist Ben Male loves SEO. Almost as much as he loves his dogs and Crossfit. (and that’s saying something!)  What is great about Ben Male is he loves SEO from a people's point of view, rather than from the technical side that many business owners get tied up in.

As another people-y marketer, this episode made me fall a little bit in love with SEO. I’m sure that it will help you do exactly the same thing. 

Walk with us as Ben explains what you can do today to improve your marketing and how to keep working at it to help people find you more easily when they need your products or services. 

(For anyone with SEO phobia or blocks, I promise you this episode is not a scary one!)

 

Today we cover

 

• What is SEO 
• Why it’s important
• The difference between SEO and Adwords
• What you need to do to be found on Google
• Why every business needs a Google Business page
• How to optimise your Google Business Page

 

Important Links

Get in contact with Ben

Rachel’s free training events in March

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Marketing tools that save you time and money

 

See omnystudio.com/listener for privacy information.

With the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along.

What we need is a hook. 

Join your MAP IT Marketing host Rachel Klaver as she explains what a hook is, why we need it, and what the three core types of hooks are.

She’ll then take you through eight common hook ideas, and give you a few hooks you can use right away with your content.

If you know your awesome content isn’t getting the attention it deserves and you know you need that to change, then this episode will help you.

It’s time to get hooked!

 

Today we cover

 

• What a hook is
• How hooks have changed over the years
• Where you should use hooks in your content
• The three main types of hooks
• The eight kinds of hooks you can use with any content
• A selection of hooks any business can use. 

 

Important Links

Rachel’s free training events in March

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Getting over video fears

Marketing tools that save you time and money

Writing engaging captions for social media

How I repurpose content

See omnystudio.com/listener for privacy information.

Hashtags are used on every social media platform, but the queen of hashtags has got to be Instagram. But they’ve been getting a bad rap recently and it’s either using none, use five, use eight-twelve, or use all thirty. 

My first relationship with hashtags with on Twitter. I was never really one to use them as they were designed-  as search tools and a way to file information. Instead, I preferred to use them ironically, as part of my tweets. A little like a sarcastic aside. Apparently this is a very “kiwi” use of hashtags.

I was so pleased to have Matthew Pierce on the show to talk though hashtags and their use coming into 2022. His app Hashtag Slayer has become one of my favourite tools for Instagram (and he’s given us a promo code to try the app free for a month - use the code MAP IT and the link in the notes below)

Matthew Pierce is a full-stack web designer and developer who’s been making websites since he could still count his age on his fingers. He is the developer of HashtagSlayer.com, which he co-founded with his wife, Danica Pierce, on the day she showed him her "really cool spreadsheet". Working together they took the concept from its initial spreadsheet roots to an advanced web platform that's helped thousands of businesses.

I’ve used a lot of tools, but Hashtag Slayer gives me the best overview of which hashtags are working and which ones aren’t.

Matthew walks us through what’s happening with hashtags this year, what we need to think about and where they fit in your Instagram strategy. 

 

Today we cover

• Are Hashtags dead or dying?
• How they’ve changed over the years
• Why some hashtags are better to use than others
• What to look out for when selecting hashtags
• How Hashtag Slayer works

 

Important Links

Hashtag Slayer

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Marketing tools that save you time and money

How Lucas O’Keefe grew 150k followers on Instagram in a year 

Writing engaging captions for social media

How I repurpose content

 

 

 

 

See omnystudio.com/listener for privacy information.

BONUS: Social Media update, 8th February 2022 with Sarah Galbraith

The social media landscape is constantly changing. And it’s hard to keep up

In 2021 Sarah Galbraith from The Social Approach, and I started to regular fortnightly lives on Instagram to talk through what we had learned, what we had tested, what we thought didn’t apply to Kiwi and Australian businesses, and what we discard.

We cover Instagram, Facebook, Tiktok, Linkedin, YouTube most sessions. 

**SUBSCRIBE TO GET ALL FUTURE EPISODES***

We love being able to bounce ideas around as two strategists figuring stuff out. If you’re wanting a simple update on what’s changed and new, so you can work out what you can try, plan for, shelve or ditch in your marketing, this BONUS episode of MAP IT Marketing is for you. 

Important Links

Sarah’s Instagram

Identify Instagram

Rachel’s Instagram

Rachel’s Tiktok

Rachel’s Linkedin

Rachel’s YouTube Channel

Other recommended Episodes

How I repurpose content

Getting over video fears

Managing Marketing Overwhelm

See omnystudio.com/listener for privacy information.

If there’s one thing you can be assured of, about all else, it’s that digital marketing is in a constant state of change. While I guess many of us were all hoping the introduction of IOS14 this time last year was going to come and do its worst, then everything would settle down again, it looks like the truth is anything but.

 

However many ecommerce businesses are still seeing spectacular results from their Facebook advertising, by digging in deeper to the way Facebook and Instagram want you to engage with their platform. Others have seen huge drops in performance, often due to trying to stay up to date with the increasing dependency on organic social media. 

 

Today I’m joined by Susie Klaver, who is not only my daughter, but is one of our team, specializing in Facebook advertising  funnels for ecommerce. We talked about some of the surprising things she’s discovered in the last year, what’s working and what’s not, and what you can do to improve your own Facebook ad results. 

Plus we talk a little about the dynamic of working in a Family business, and what it’s like having to work for your mother!

Today we cover

 

• What Susie enjoys about creating ads
• What she finds frustrating 
• The common mistakes she sees people making with their own  ads?
• Why some people get better results than others
• What people can do to improve their results?
• What advice would you give to people running their own ads 

 

Important Links

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Marketing tools that save you time and money

Writing engaging captions for social media

How I repurpose content

What you must do before spending a cent on Facebook Ads

Managing Marketing Overwhelm

See omnystudio.com/listener for privacy information.

Is writing a marketing strategy is on your to-do list this year? Or are you wanting to refresh your current strategy? Maybe you’re thinking of getting a marketing strategist to help you write a strategy and action plan. If any of those apply to you, this episode is for you.

While us small business owners don’t need to spend weeks writing a strategy, the more information we put into the planning stages helps create a strategy and action plan that aligns with your values, your goals and helps you make more money.

In this episode, I’m sharing with you some of the core questions and topics we cover in a marketing strategy session.

When we work with a client one-to-one we send them a list of things we want them to prepare. We also do a little “stocktake'' on what we can see, and bring this to our meetings. There are key questions you need to be able to answer, that can impact how the strategy is written. 

Even if you don’t ever write a marketing strategy, being able to answer these questions will give you a deeper understanding of where your business is currently at, where it’s going, and even how you might get it there. 

Today we cover

• Why being prepared helps you get better results
• How collecting information saves you time
• What you need to prepare
• What your collected information will help you create 
• What questions you should know the answer to
• And a reminder that you get to plan the future of your own business!

Important Links

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

Other recommended Episodes

How I repurpose content

Finding your own voice

Managing Marketing Overwhelm

 

 

 

See omnystudio.com/listener for privacy information.

If your idea of Pinterest is just a tool to use when planning a wedding, birthday party or renovation, you may be missing out on its potential. Yes it is still a popular place to do all of this, and become exposed to every type of product, but it can be used for almost any type of business. 

If we see it as a massive search engine, you can see it can become a huge traffic source for your website. Simone Pavills fell in love with the power Pinterest could offer to small businesses, and decided to make it her core focus as a business.

She now coaches and supports others to create their own effective pinterest marketing.

Today on the MAP IT Marketing podcast, Simone shares with us how Pinterest and the way it works has changed, how to set up your account, why you should use idea pins, how much time it’s all going to take and so much more. 

If Pinterest is part of your plan this year, or you just want to make it work better, Simone’s advice is going to help you. 

Today we cover

• How you need to think of Pinterest
• Why people often underestimate Pinterest
• How to get started
• Why tailwind can really help you
• Why it’s important to spend time on the platform
• How Pinterest has changed in the last twelve months.
• How Pinterest can help you grow your other social media accounts

Important Links

Simone’s Pinterest

Simone’s Instagram

Simone’s website

Register for MY MAP IT Marketing LaunchWeek

Rachel’s Pinterest

See omnystudio.com/listener for privacy information.

Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presence, help people find you and create links back to your website. 

 

Tracey Hancock wanted to use Pinterest to do just that. She’s a coach who developed the “Living Well” programme, that helps her clients get clarity around how they want to live, and then take the steps they need to do just that. 

 

Along with one-to-one work, Tracey offers an online learning option, to help her clients develop and learn. 

 

Based in Te Awamutu, New Zealand, Tracey’s been able to grow her customer base across New Zealand, and Australia using a range of marketing techniques including Pinterest. 

 

Her use of Pinterest was so successful it became overwhelming, and Tracey learnt what she needed to do to both maintain a regular stream of traffic to her website without burning herself out. She generously shares some of the mistakes she made when setting up her pinterest page, and how she’s running it now. 

 

If Pinterest is on your list of platforms you’re going to go deeper with this year, or you want to understand how it could work for you, this episode will help you. 

 

We Cover:

• Why Tracey wanted to use Pinterest
• Why Pinterest is a great option for coaches.
• What mistakes she made when setting it up
• What the biggest impact she’s had in using it for her marketing
• Why Pinterest has long term benefits
• What Tracey would recommend to other business owners
• How long it takes Tracey to look after her account

Important Links

Tracey’s Website

Tracey’s Pinterest

Tracey on Linkedin

Real Living Facebook

Other recommended Episodes

How I repurpose content

Marketing Tools that can save you time and money

See omnystudio.com/listener for privacy information.