This episode of Leveraging Leadership focuses on defining the customer using three key questions. Emily Sander, Chief of Staff, discusses how crucial it is for everyone to understand their impact on the customer and what the customer really, REALLY wants. 

Links Mentioned:

• Clarity Call with Emily

Free Resources:

• Strategic Planning Checklist 
• Chief of Staff Skills Assessment Checklist
• A Day in the Life of a Chief of Staff
• Chief of Staff Toolkit

Get in Touch With Emily:

• Connect on LinkedIn
• Follow on YouTube
• Learn more about coaching 
• Sign up for the newsletter
• Clarity Call with Emily

Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want. 

Time Stamps:
00:32 Defining the Customer in Balanced Scorecard
01:04 Question 1: Considering ALL Customers
03:15 Question 2: Understanding Customer Needs
04:38 Question 3: Company-Wide Customer Awareness