Heading into March Madness...there was a massive push for equity. We were told women's college basketball could draw an audience...if the NCAA invested the same amount of money as they did the men. ESPN heavily promoted the women's college basketball tournament this year.

Looking at March Madness TV ratings...it appears equity isn't real. We reveal and react to the ratings for March Madness. We discuss possible excuses the media will generate to explain the disparity between the ratings for March Madness. We explain how these ratings prove...women's basketball isn't a draw.