Let’s clear up one of the most misunderstood concepts in packaging purchasing: margin vs. mark-up. They're not interchangeable, and if you’re not fluent in the difference, you’re probably leaving money or sustainability on the table.In this episode, we break down:The real difference between margin and mark-up (yes, math is involved, but we keep it human).How this impacts your packaging costs, supply chain negotiations, and perceived value.Why understanding both is essential if you want to squeeze every drop of value from your packaging budget without squeezing your suppliers too hard.And how better financial fluency can lead to more sustainable, smarter packaging decisions.Whether you're in procurement, design, or just trying to justify that gilded foil to your CFO this episode gives you the language (and leverage) to sound like a packaging profit pro.Less confusion. More clarity.