Story + Rain Talks

Marina Larroudé: Co-Founder, CCO Of Larroudé


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The Stories – “I was out of a job for the first time in my life. During the pandemic I went from someone who was upbeat, to someone who was clinically depressed. Ricardo said to me, ‘Why don’t we do something together, to get out of this state of sickness.” “There is a huge opportunity out there for high quality footwear that has some fashion element to it, but it’s not necessarily runway pieces. Shoes need to address everyday women’s lives.” “Because we make everything in house, we’re able to play with some crazy fabrics. At the end of the day, you have a fashion director giving direction on the product. Think about it: who is running Stuart Weitzman?

The Backstory – Went after her style.com job by approaching legendary editor Candy Pratts Price, who lived in her building, with a note and flowers. Wore her lucky Altuzzara dress twice on interviews with Barneys New York. “Our plaids and velvets… all come from the suppliers for Alaia, Gianvito Rossi, everyone else. We go to the best; we want the best – and we give that to our customer.”

Wisdom Rains – "I have the grit to continue on, every day, and I believe that it has been instrumental in my career.” “The business needs to evolve; the technology is evolving. You have to keep moving. I’ve used that a lot in my career. When I thought I was so comfortable, I then thought… now it’s time to move. It’s key: you need to learn, and you need to move very fast.”

On Inspo – “Those pages, for me, were a dream and the biggest inspiration. The time that I have the most nostalgia about were the years with Claudia, with Cindy, in Chanel pastels. They were happy, they were gorgeous, they were there to inspire you.”

On Authenticity – “It came organically… how we wanted to market the product, how we wanted to pass joy. And we never wanted to be a cookie-cutter brand.”

What Else – “We're adding other creative directors into the fold. We'll take care of your business. So if you want to launch a shoe collection, give me a call."

Obsixed – A collection of Marina’s current obsessions.

Discover more + Shop The Podcast:

larroudé.com

Larroudé Miso Platform Clog in Dijon Plaid Shearling

Larroudé Verona Macrame Ballet Flats

Larroudé Salma Sandal

Larroudé + Markarian Mule

Larroudé + Altuzarra Pump

Larroudé + Jonathan Cohen Flat Lo Sneaker

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