In this episode of Better Business, Better Life, Debra Chantry-Taylor is joined by Marisa Smith, EOS Implementer and co-author of the new book Rollout, to explore The Psychology Behind Successful EOS Adoption. 

While many leadership teams implement EOS tools, far fewer successfully embed them across the entire organisation. Marisa shares her journey from software entrepreneur to EOS Worldwide marketing director and now implementer, revealing why self-implementation often stalls and why context, patience, and repetition are essential for lasting traction. 

Together, Debra and Marisa unpack the four-phase rollout roadmap: prepare, launch, integrate, and sustain. They discuss why the accountability chart and Vision-Traction Organizer are foundational, how leaders must master the tools before teaching them, and why change management is more psychological than procedural. The conversation also dives into the neuroscience of change, the importance of repetition, and the leadership discipline required to reach 100% strong. 

If you have ever wondered why EOS works brilliantly in some organisations and fizzles in others, this episode explains the human side behind successful adoption. 

CONNECT WITH DEBRA:         
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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner 

►Connect with Debra: [email protected]  
►See how she can help you: https://businessaction.co.nz/ 
►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/ 
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► Marisa Smith – LinkedIn: https://www.linkedin.com/in/marisabsmith/   
► Website: https://www.marisa-smith.com/ 

Episode 259 Chapters:   

00:00 – Introduction  

02:02 – Marisa’s Entrepreneurial Journey   

04:59 – Transition to EOS and Becoming an Implementer   

07:19 – Challenges and Benefits of Rolling Out EOS   

10:58 – The Importance of Context and Preparation   

12:26 – Practical Tools and Tips for Rollout   

12:43 – The Role of an Implementer   

16:20 – The Psychology of EOS   

25:17 – The Journey to 100% Strong   

32:22 – Final Thoughts and Resources