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Mark Asquith, the CEO and co-founder of Captivate, discusses the company's new AI tool called Spark AI. Spark AI is integrated into the Captivate platform and aims to be the most useful podcasting AI assistant available. It offers features like episode title suggestions, show note generation, transcript creation, and ad placement recommendations. Spark AI also allows users to customize personas and generate fresh episode ideas based on the user's analytics and industry trends. Asquith emphasizes that Spark AI is designed to be a complementary tool for creators, not a replacement for human input. The tool is priced affordably, with only a charge for the transcription service, and is available to all Captivate users.

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