Mark Haeck is the Vice President of Business Development at GMS Glass Management Software. 

In this episode he brings over four decades of expertise in auto glass technology, spearheading GMS's mission to revolutionize dealership operations. With a keen focus on customer-centric solutions, Mark is at the forefront of driving industry-wide innovation.

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What we discuss in this episode:

Mark unveils the comprehensive suite of solutions offered by GMS, providing a glimpse into how dealerships can streamline glass management seamlessly, from vehicle lookup to insurance billing. We delve into the myriad revenue opportunities that in-house glass services unlock, ranging from ADAS calibrations to vehicle scanning, shedding light on how these services go beyond mere repairs to drive profitability. Mark shares invaluable insights into overcoming the challenges associated with establishing in-house glass services, emphasizing the importance of proactive technician training and workspace optimization. 

Moreover, we discuss how in-house glass services revolutionize the customer experience, fostering long-term relationships and enhancing dealership competitiveness. From leveraging existing customer bases to tapping into new markets like insurance agencies and fleet accounts, Mark provides a roadmap for dealerships to expand their glass services outreach effectively. 

As we peer into the future, it's clear that in-house auto glass services represent a game-changing strategy for dealerships aiming to stay ahead of the curve in today's dynamic automotive landscape. Mark shares his vision for the future of in-house glass services, envisioning a landscape where dealerships seamlessly integrate glass management into their core operations, driving sustained growth and customer satisfaction.

As we wrap up this episode, it's evident that in-house auto glass services represent a game-changing strategy for dealerships seeking to enhance revenue and customer satisfaction. With Mark Haeck's expert insights, we've uncovered a wealth of opportunities for dealerships to thrive in today's competitive automotive market.

Listen to the episode featuring Mark Haeck for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Mark Haeck

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