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Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became its CEO in the process. Six months in, we take a look at what the polarizing pollster has been up to (both in the agency world and the political sphere), what he's learned and where he's taking the holding company.
By Ad Age4.4
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Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became its CEO in the process. Six months in, we take a look at what the polarizing pollster has been up to (both in the agency world and the political sphere), what he's learned and where he's taking the holding company.

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