Our guest in this episode is Mark Schaefer, a globally recognised marketing strategist, keynote speaker, and author known for his innovative approach to human-centered marketing. In his conversation with host Jürgen Strauss, Mark shares the inspiration behind his latest book "Audacious," the significance of human creativity in a tech-driven world, and explores the concept of adding meaningfulness to marketing strategies. Key points discussed include:

• Disruptive Human-Centred Marketing: Mark emphasises the necessity of standing out through bold, human-centric marketing approaches amidst the AI-dominated landscape.
• Creating Community and Awe: He illustrates the power of building shared experiences to cultivate community and emotional connections that surpass basic marketing competency.
• The Concept of Everyday Awe: Mark introduces the idea of integrating everyday awe into business interactions to foster unique human connections that AI cannot replicate.

This delightful episode is packed with enriching insights that inspire marketers to push boundaries and connect more deeply with their audience in innovative ways.

Listen to the podcast to find out more.

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