Mark Winstein

We discuss how to use the new Title III rules to raise $60 million from the general public. This is the same amount Elon Musk first single-handedly earned and then spent to launch Tesla. Being able to assemble large amounts of risk-tolerant capital as a community can allow vegans to launch scores of culturally transformative companies without the need for the founder to first earn a fortune in some unrelated industry.

We've been learning how to raise capital in low risk ways to grow scalable, culturally transformative companies. Here we zoom in on one business concept in the healthcare sector that could make a huge difference for animals, people, and the planet.

Vegans can learn a lot about solving large-scale challenges by closely examining Uber and other firms that seek to transform culture on an epic scale. Uber has grown to an $80 billion+ market cap without ever having a profitable quarter or even generating a gross profit on sales. Instead, their growth was fueled by extraordinary amounts of venture capital led by famous financier and SoftBank CEO Masayoshi Son. The company recently poured millions into winning California Proposition 22, defeating the state's efforts to categorize drivers as employees instead of contractors. Each chapter of this saga is rich in meaning for vegans hoping to change the world.

Big finance firms like Goldman Sachs and BlackRock have a huge impact on world culture. Vegan Launch's work to transform the finance sector can be more readily understood by comparing it to Tesla's strategy in the automotive and energy sectors.

Here are two tricks I've learned that help make accomplishing large scale results fun and a lot easier than we might think. Saving the animals and the planet can seem like hard work. I like to say, "If it isn't fun, it won't get done."

The two main steps are:

1. Clearly visualize the future condition you wish to create. Realize that in that future, there will be an economy that supports the new condition. Start building the businesses and institutions that will thrive in that future economy today.

2. Movements create markets, but movements often default to an "us vs. them" mentality. Work on your personal perspective until you can honestly feel loving to all humans, not just the ones you like. From that perspective you'll see how to create lasting change.

SAFE's, convertible notes, and straight equity are the most common deal structures for startups raising their first round of capital. How does each one work? How do you choose the right structure? And, how do you keep control of your company while taking in outside investments? Let's get some answers!

When selling a securities offer, investors want to know what they are getting in return for their money. What is the right valuation for your company? What are the terms? What are you really selling? Once you understand how to answer these questions, raising capital becomes much easier.

Most entrepreneurs have sold goods or services. Few have raised capital. Raising capital involves making an unusual kind of sale. The investor gives you a bunch of words called money, and you give back a different bunch of words called a "securities offer". Today we'll discuss some foundational skills that will help you raise capital to scale up your business.

Raising capital happens in words, your story in text and pictures, and your story in numbers. In this short podcast, we take a playful look at these two different stories in preparation for a deeper look at creating pitch decks and investment offers.

Building the vegan economy means creating agreements with people. In this podcast, you'll learn key elements of creating agreements via peaceful yet powerful use of your words.