Market Boldly

Is your company ready for a digital transformation? Learn how VP of Marketing Michael Evanko of Fromm Electric Supply is navigating the challenges of this transition and helping his electrical distributor through the transition.

Is your company ready for a digital transformation? Learn how VP of Marketing Michael Evanko of Fromm Electric Supply is navigating the challenges of this transition and helping his electrical distributor through the transition.

Learn how to orchestrate a progressive product launch, build customer loyalty with Mower's Brand As Friend philosophy, and survive the Amazon tsunami and more in electrical manufacturing and distribution, or any B2B organization. Shout outs to Legrand, Pass & Seymour, NAED, Bain & Company, and of course, Mower.

Join me with Steve Miller, marketing consultant and author of the 2017 Amazon #1 Best Seller Uncopyable: How To Create An Unfair Advantage Over Your Competition. And if you stay tuned until the end, Steve offers you and ethical bribe to buy his book, Uncopyable It's a bonus worth $197 — in addition to all the great stuff you'll learn from this podcast and in his best-selling book.

Join Werner Electric's April Braun and F.D. Lawrence's Scott Lepsky for a hands-on, nuts and bolts discussion of distributor marketing, past present and future. Find out what they're working on and what it's really like to work in this rapidly changing and challenging industry.

In the coming years, marketing will be more important than ever for electrical distributors as they face increasing competition from online competitors like Amazon. Distributors will need highly skilled teams guided by a strategic plan based on company goals. Learn how two experienced marketers, Director of Marketing April Braun of Werner Electric of Minnesota and Marketing Manager Scott Lepsky of the F.D. Lawrence Company of Ohio are building their teams and plans for 2018 and beyond.

Solar energy is experiencing a burst of growth in Illinois and throughout the Midwest thanks in part to current state and federal incentives which reduce up-front costs by as much as 90%. Tim Montague, commercial solar developer with Continental Electrical Construction Company of Oakbrook, Illinois discusses the benefits and incentives associated with solar energy.

Join me with my guest, Ted Simpson, Vice President of Marketing for the Electrical Division of AD or Affiliated Distributors as we discuss trends, technology and teams in marketing for electrical distributors and manufacturers.

Join me with guest Rich Ryan of RGR Services as we discuss the good, the bad and the ugly of trade advertising and how to up your marketing game in the electrical manufacturing and distribution industry. Includes shout outs to Topaz Lighting, Cooper Electric, Ideal Industries, Bridgeport Fittings, Patriot Aluminum, Shat-R-Shield, Hang Bergson, Patriot Aluminum and Sandusky Painting.

Join me as I talk with Don Torrant, Director of Market Development and Channel Strategy for Legrand North and Central America about how societal trends, the internet, technology, design trends, the hospitality industry and the influence of millennials are changing electrical product and distributor sales and marketing.