Market Boldly

Market Boldly

By Katrina OlsonBusiness
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Market Boldly episodes

  • Market Boldly 004 – Shad Thomas on Best of the Best Marketing & The Role of Research

    Shad Thomas of Chicago-based Glass Box Research and I discuss what we saw at tED magazine’s Best of the Best Marketing Competition judging and the role of research in marketing. In this podcast, you’ll learn:

    • trends in electrical distribution marketing
    • the difference between quantitative and qualitative research
    • the importance of understanding the customer journey
    • how research can inform your marketing strategy
    • what 3 questions research can answer
    • why everyone in the organization must understand the brand
    • the difference between brand awareness and brand equity
    • how you can mine information that you already have
    • what IT can tell you to inform your marketing
    • the importance of strategy

      • Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.

      32 min
    • Market Boldly 003 – The Power of the Brand with Karmen Wilhelm, VP of Marketing for Van Meter, Inc.

      Karmen Wilhelm, VP of Marketing discusses the importance of branding and how Van Meter, Inc., with 15 locations throughout Iowa, Illinois, and Nebraska, recently redefined their brand to reflect their past growth and future goals. Specifically, you’ll learn:

      • why research is so important to branding
      • how a brand strategy smooths transitions into new markets
      • why employees are so important to your brand
      • how to share the brand message across all channels
      • why good branding takes discipline
      • why branding is not a “one and done” effort
      • why you need ongoing feedback from customers
      • how you can start doing “research” on any budget
      • why you need to ask WHY you do what you do
      • why you can’t be afraid to fail

        • No matter what your industry, company size, or product mix, your company’s brand is critical to its success. And it’s so much broader than what you do or how you do it, it’s WHY you do it. That’s what will guide your marketing plan and help you market boldly!

        Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.

        34 min
      • Market Boldly 002 – Straight Talk with tED Magazine Publisher Scott Costa


        TED Magazine Publisher Scott Costa and I talk frankly about:
        • the importance of marketing regardless of the economy or political climate
        • why you need to empower your creative people
        • giving marketing people the tools and resources to do their jobs
        • what we can learn from companies like Google and Apple
        • who’s doing marketing well (shout out to Van Meter Inc. and Summit Electric Supply)
        • why Scott is already thinking about 2026
        • advice for marketing professionals in the trenches (not the marketing director or VP)
        • how the demographics of decision-makers are changing—and you must, too
        • why we both love millennials and why you should listen to them
        • (millennials) how to get your boss to listen to you
        • why it’s time to up your game and market more boldly

        Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.

        41 min
      • Market Boldly 001 – PR Talk with LEDVANCE’s Glen Gracia


        In this episode, I talk with Glen Gracia, head of media relations at LEDVANCE (formerly OSRAM SYLVANIA) for the Americas including North, Central and South America. For about 15 years prior to joining SYLVANIA, Glen worked in several public relations agencies on accounts including HP, Compaq, Sony, IBM, 3M and McDonald’s. Glen and I discuss the role of PR in manufacturer and distributor marketing and how you can use public relations in your business.

        Subscribe to Market Boldly on iTunes or Google Play Music. Please share this podcast with your friends and associates in manufacturing and distribution.

        48 min

      About Market Boldly

      From the publisher's feed

      “Market Boldly” is for executives, brand managers, branch managers, marketing directors and sales managers in distribution who want to build their brand, stimulate sales and drive profits. Hosted by…