In this episode, I'm joined by Certified Speaking Professional David Newman, author of Do it! Selling, Do it! Speaking, and Do it! Marketing. He has just published a new book titled Market Eminence. In our chat we get into the real commercial challenges speakers face today: obscurity, relevance, perceived expertise and why some speakers get three times the fee despite not being three times better.

David breaks down why visibility, respect and brand preference matter more than ever, how to stop paying "obscurity tax", and why your language, responsiveness and reinvention cycles shape your long-term bookability.

We also talk borrowed voice, freak flags, repelling the wrong clients, how to think instead of how-to do, and why speakers need to help bookers see around corners. It's a practical, no-nonsense conversation about becoming the obvious, safest choice in your market. A must-listen for anyone serious about being booked, rebooked and valued properly.