Market Leaders Podcast

Join David Ackert as he interviews Alitia Faccone, Director of Business Development at Jackson Lewis on this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

– Alitia's unique career transition from an e-discovery lawyer to a career in legal business development

– Jackson Lewis's 20 industry teams that seek to create internal coalitions for better client service

– How the firm used their client feedback initiative to fuel a revision of their client service standards

– The firm's attorney training program that approaches business development from the viewpoint of the client

Join David Ackert as he interviews Barbara Malin, Chief Business Development & Marketing Officer at Jackson Walker.

Tune in to hear them discuss:

– Barbara's unique perspective as a trial lawyer-turned-CBDMO and how it influences her approach

– Jackson Walker's unique position in the market and how they use it to differentiate

– How Jackson Walker generates referrals through involvement in a law firm network

Join David Ackert as he interviews Paul Lipton, Director of Professionalism, Career and Skill Development at Rumberger, Kirk and Caldwell in this episode of the Market Leaders Podcast.

Tune in to hear David and Paul discuss:

– How Paul's innovative role in counseling Rumberger's lawyers helps them create a satisfying and balanced career

– Paul's methodology that leverages a lawyer's unique skills and passions to help them differentiate, build their professional reputation and grow their practice

– How firm cultures can instill lawyers with a sense of honor that drives their careers forward

Join David Ackert as he interviews Jennifer Mir, Director of Practice Development at Munger, Tolles & Olson.

Tune in to hear them discuss:

– Munger U: the firm's internal attorney education program that encourages proactive business development and equips Munger's lawyers with a BD "toolbox" for developing their practices

– The firm's approach that models business development ROI on a qualitative basis

– How Munger's dynamic firm culture opens the doors to business development innovation

Join David Ackert as he interviews Emily Woloschuk, Director of Marketing & Business Development at Lightfoot, Franklin and White.

Tune in to hear them discuss:

– How Emily has set up processes and a framework to encourage a BD-centric culture at Lightfoot, Franklin and White

– Her strategic plan that includes client feedback as a primary component of their cross-selling initiative

– Lightfoot's BD-centric culture and how their agile approach to initiatives aids progress

Join David Ackert as he interviews Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie.

Tune in to hear them discuss:

– Lisa's approaches to structuring a program that encourages the growth of her lawyers' business development mindsets

– Her gamification initiative that drives healthy peer-to-peer competition between attorneys and new business

– Her approach to using CS3 to create "sticky" client relationships at Lewis Roca

Join David Ackert as he interviews Gillian Brennan, Director of Client Relations of Dorsey & Whitney LLP.

Tune in to hear them discuss:

– How Gillian conducts simple, yet productive strategic meetings with her key client teams

– Her guidelines to create BD targets without overwhelming your attorneys

– How Dorsey uses Practice Boomers to teach top-level BD themes and guide mentorship

Join David Ackert as he interviews Stefanie Marrone, Director of Business Development and Marketing at Tarter, Krinsky and Drogin LLP.

Tune in to hear them discuss:

– How Stefanie used her experience from big law to build a strong marketing and BD program at her mid-size firm

– Her simple, manageable pipeline-based business development approach at Tarter, Krinsky and Drogin

– Practical approaches for conducting a meaningful coaching session with limited bandwidth

Join David Ackert as he interviews Jacqueline Madarang, Senior Marketing Technology Manager at Bradley.

Tune in to hear them discuss:

– Jacqueline's track record of success with award-winning technology rollouts at Bradley

– How she has driven trackable revenue directly through attorney blogging

– Her observations on upcoming trends and tools in legal marketing technology

– Recommendations and best practices for today's legal marketing managers

Join David Ackert as he interviews Jenna Schiappacasse, Director of Marketing and Business Development at Rosenberg Martin Greenberg.

Tune in to hear them discuss:

– Jenna's methodology for providing BD coaching to a focused group of lawyers

– A walkthrough of how Jenna uses Practice Pipeline as a lawyer coaching tool at Rosenberg

– Practical approaches for conducting a meaningful coaching session with limited bandwidth