Market Leaders Podcast

Join David Ackert as he interviews Paul Bolus, Partner at Bradley Arant Boult Cummings in this episode of the Market Leaders Podcast.

Tune in to hear David and Paul discuss:

- Why Paul emphasizes client service as the key differentiator between law firms in the long run

- Bradley's firmwide client service best practices guide that goes beyond the concept of simply providing good legal work

- How client service interviews can unearth valuable undiscussed needs or issues between clients and your firm

- How to encourage your lawyers to adopt a service-conscious mindset that nurtures meaningful client relationships

Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast.

Tune in to hear David and Paul discuss:

- Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing

- How “finding a targeted audience” is key to rolling out training initiatives like Practice Boomers

- His department’s methodology of “incubating" new ideas to facilitate a successful rollout across Holland & Hart

- How you can combine productization with marketing metrics to model ROI of marketing & BD efforts

- How to effectively onboard the newest technologies that complement and augment your lawyers’ practices

Join David Ackert as he interviews Karen Katz, Senior Director of Business Development at Mindcrest in the latest episode of the Market Leaders Podcast.

Tune in to hear David and Karen discuss:

- How Mindcrest's process-driven approach, incorporating KPIs, data analysis and technology enhances how law firms perform high-volume, detail-oriented legal work

- How advances in process-driven approaches, automation and AI can free up attorney time and help law firms be more efficient, effective and profitable

- Karen’s views on how globalization, legal outsourcing, AI, new technology and changing regulations on the legal industry are changing the role of the law firm in business

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast.

Tune in to hear David and Morgan discuss:

- How Morgan's diverse background outside the legal industry in PR, Sales and Client Services have influenced her approach to legal business development

- Her suggestions to newly-minted marketing and BD directors on how to effectively onboard yourself into a new firm and director-level role through a structured approach

- Morgan's relationship-centered approach that can accelerate your ability to promote and expand new initiatives throughout the firm

- How a focus on improving internal processes and communication can bolster the effectiveness of your firm's external business development efforts

Join David Ackert as he interviews Linda Fleming, Director of Marketing and Business Development at Garvey Schubert Barer.

In this episode of the Market Leaders Podcast, David and Linda discuss:

- How Linda leverages her marketing resources to provide a unique value-add that helps clients in fast-moving industries

- Her 24-month business development training program and how she measures its success

- How to help your lawyers find their individual practice niches and “watering holes” where they can effectively develop business that is relevant to their interests

- The crucial role that external coaching plays in lawyer business development training

- Linda’s practical approaches for tracking ROI on BD initiatives

Join David Ackert as he interviews Amy Fowler, Chief Marketing & Business Development Officer at Mintz Levin. In this episode of the Market Leaders Podcast, David and Amy discuss:

- Mintz's state-of-the-art lateral integration program that onboards new hires with a success rate of over 75%

- Amy's approaches to mentoring her team to effectively utilize their personal strengths

- Her unique engagement of Business Development Managers as coaches and mentors to lateral hires

- Her team's use of external research data that focuses their business development efforts

Join David Ackert as he interviews Jill Weber, who is Chief Marketing & Business Development Officer at Stinson Leonard Street and 2017 President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss:

- How Jill built a business development training program at Stinson that has been running for more than 12 years

- Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts

- How she led an initiative to craft more compelling attorney bios that better connected her attorneys with new clients

- Her method to keep teams focused on a common goal by showing how their roles fit into the overall picture

How she made attorney branding a key element of Stinson's legal business development

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss:

- How Trish handled the implementation of a completely new Business Development training program at her firm

- How she laterally integrated large groups of new lawyers into the fabric of the firm's culture

- Her collaborative approaches to internal training and education of marketing and business development staff

- How she successfully promotes a culture of shared learning and cross-functionality between her firm's attorneys and legal marketing and business development professionals

- Her 5 tips for up-and-coming business development professionals to ensure a successful start when entering the challenging environment at a law firm

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast. Tune in to hear David and Brenda discuss:

- How Brenda uses the input from her entire Marketing and Business Development Team to shape firm-wide initiatives

- Her approach to the "That's not my job" mentality towards business development that many professionals encounter

- How she uses Hackathons for internal process improvement

How her team fosters a growing entrepreneurial mindset at their firm

Join David Ackert as he interviews Erica Yates, Firm-wide Director of Business Development at Burr and Forman LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Erica discuss:

- How Erica approaches mentoring her team of Business Development professionals

- How she customized Burr's Women in Business program to help the women in her firm obtain successful results from their Business Development initiatives

- The differences she found between how women and men approach Business Development

- How she finds inspiration and keeps herself up to date on emerging trends in the legal industry and business