Market Leaders Podcast

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss:

- How Sheenika created effective infrastructure and processes in the first 6 months of her role

- How Sheenika utilizes Practice Pipeline at her firm to direct and manage her lawyers' BD efforts

- Effective methods for onboarding your firm to a new technology platform, gaining buy-in among lawyers, and implementing a successful rollout at your firm

- How to leverage technology to foster a business development mindset among your lawyers

- How legal marketing departments can raise their visibility and highlight their value to the firm

Join David Ackert as he interviews Jodi Kovitz, CEO of AceTech Ontario, in this episode of the Market Leaders Podcast. Tune in to hear David and Jodi discuss:

- How Jodi's tenure as a BD executive at Osler informs her coaching strategies at AceTech Ontario

- "Just Say Hello," a business development tool focused on authentic relationship building

- Advice for crafting an elevator pitch that starts the flow of a conversation and builds rapport

- Strategies for crafting your "Hub," or your inner circle of key business relationships, using generosity

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss:

- Bass, Berry & Sims' unique corporate structure

- How the firm empowers marketing and business development staff to partner with lawyers at the firm

- Advice for up-and-coming legal marketers looking to make a business impact at their firm

Join David Ackert as he interviews Jeff Berardi, Chief Marketing Officer at K&L Gates, in this episode of the Market Leaders Podcast. Tune in to hear David and Jeff discuss:

- How senior marketers can foster courage and listening skills within their team

- How marketers can encourage business development engagement among lawyers by encouraging authenticity

- How K&L Gates leverages bespoke technology to unify its teams and systems

Join David Ackert as he interviews Jim McGrew, Chief Client Services Officer at Ogletree Deakins, in this episode of the Market Leaders Podcast. Tune in to hear David and Jim discuss:

- How Ogletree centers its culture around delivering excellent client service

- How firms can up-skill their professionals by encouraging cross-training and breaking down silos

- How Ogletree fosters business development engagement among its lawyers

Join David Ackert as he interviews Cynthia Voth, Director of Business Development & Administration at Miller Nash Graham & Dunn, in this episode of the Market Leaders Podcast. Tune in to hear David and Cynthia discuss:

- Miller Nash Graham & Dunn's innovative approach to business development and technology.

- How law firms can better synthesize the efforts of marketing, business development, and other internal departments.

- Key mentorship practices that Cynthia uses with her team of up-and-coming law firm professionals.

Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast.

Tune in to hear David and Paul discuss:

- Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing

- How “finding a targeted audience” is key to rolling out training initiatives like Practice Boomers

- His department’s methodology of “incubating" new ideas to facilitate a successful rollout across Holland & Hart

- How you can combine productization with marketing metrics to model ROI of marketing & BD efforts

- How to effectively onboard the newest technologies that complement and augment your lawyers’ practices

Join David Ackert as he interviews Karen Katz, Senior Director of Business Development at Mindcrest in the latest episode of the Market Leaders Podcast.

Tune in to hear David and Karen discuss:

- How Mindcrest's process-driven approach, incorporating KPIs, data analysis and technology enhances how law firms perform high-volume, detail-oriented legal work

- How advances in process-driven approaches, automation and AI can free up attorney time and help law firms be more efficient, effective and profitable

- Karen’s views on how globalization, legal outsourcing, AI, new technology and changing regulations on the legal industry are changing the role of the law firm in business

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast.

Tune in to hear David and Morgan discuss:

- How Morgan's diverse background outside the legal industry in PR, Sales and Client Services have influenced her approach to legal business development

- Her suggestions to newly-minted marketing and BD directors on how to effectively onboard yourself into a new firm and director-level role through a structured approach

- Morgan's relationship-centered approach that can accelerate your ability to promote and expand new initiatives throughout the firm

- How a focus on improving internal processes and communication can bolster the effectiveness of your firm's external business development efforts

Join David Ackert as he interviews Linda Fleming, Director of Marketing and Business Development at Garvey Schubert Barer.

In this episode of the Market Leaders Podcast, David and Linda discuss:

- How Linda leverages her marketing resources to provide a unique value-add that helps clients in fast-moving industries

- Her 24-month business development training program and how she measures its success

- How to help your lawyers find their individual practice niches and “watering holes” where they can effectively develop business that is relevant to their interests

- The crucial role that external coaching plays in lawyer business development training

- Linda’s practical approaches for tracking ROI on BD initiatives